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Website traffic that does not convert has no business value. It’s even worse if you are paying, either through PPC or SEO, to bring that traffic to your site. At Pollysys, we appreciate that while SEO has massive value in improved brand awareness, it has to pay for itself in actual conversions, whether they are downloads, subscriptions, webinar registrations, video views, or sales.
We know that not all of your leads will convert into paying customers, but also that a healthy proportion of them should. Rushing to create content without carefully analyzing keywords for search intent leads to wrong decisions on the content format and poor conversions.
When you work with us, we will make sure your customer acquisition efforts bring in more qualified buyers. We will help you make the most of the traffic your site is getting.
You may ask, how specifically? By making sure:
The good news is optimizing your conversion rate is easier than attracting traffic, as long as you know what to do.
Good SEO improves your brand identity and positions your site for maximum visibility on search engines. Great SEO ensures your site visitors take the right actions so your business can have a consistent stream of leads feeding its funnel.
But to nurture and guide leads smoothly down the funnel, your pages must be optimized around the right keywords. The page content must speak to the intent behind the keywords you are targeting.
CRO might appear easy, but it involves a lot of grunt work. For your investment to pay off, you need to work with an agency that is prepared to put in the hours.
To boost conversions on existing pages, we will improve them by aligning them with the intent behind the target keywords and add CTAs that are clear and consistent. For new pages, we will make sure keyword research analysis precedes content creation, which is a common cause of low conversions.