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At some point in your business’s growth, you will look to expand your clientele by targeting international markets. For that, SEO is a great strategy that ensures your business’s visibility to a global clientele.
But international markets can’t be targeted with one universal campaign. Language, search behavior, and consumer psychology differences mean each international market needs its own independent SEO strategy.
To successfully optimize your website to reach a specific international market, you need the knowledge of a native. Simply translating your site content won’t cut it.
Our team of international SEO experts, some of whom are natives of the same foreign markets, understand the cultural nuances that set these markets apart.
Pollysys digs deep to find keywords that drive traffic from international leads most interested in your product or service. This process is as important as it is for regular SEO but typically unearths unique keywords when researching an international market.
To succeed with international SEO, your content doesn’t just need to be translated, it needs to be localized.
Even countries that use the same language, like English for the British, Americans, and Australians; Portuguese for Portugal natives and Brazilians. They use the same language, but they speak it in uniquely different ways.
We will optimize your content for the nuances of each target market to make sure it’s in the language they use every day.
As you can imagine, link building for an international is a different ball game from the regular kind. So is competitive research, messaging, and website structure. Decisions on these aspects can make or kill your international SEO campaign.
Using our experience with specific markets, we will: