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Social media has quickly matured into an effective marketing channel that socially savvy brands have harnessed to raise their brand awareness, widen their audiences, and engage their existing customers where they prefer to hang out.
If your business is not yet on social media, you are late to the party. Thankfully, Pollysys is here to jumpstart your social media marketing plan and catch you up with your peers.
Brands that have significant social media followings can leverage their social influence to dictate their brand messaging. Similarly, they can use their social audience to counter negative sentiment about their products and services.
On the opposite side, brands without a social media presence have to rely on expensive advertising and press releases that people no longer read to promote their products.
So the case for harnessing social media for marketing isn’t up for debate anymore. But to win on the social web, you need a carefully structured plan.
The brands that are growing their audiences and boosting their target customers’ awareness of their products with social media marketing have long realized the channel’s potential and responded with intentional strategies.
You too can leverage social media’s growing marketing potential for your business’s success. We would love to help with that.
Will you let us?
With 2.6 billion monthly active users, it is more than a fair guess that a big chunk of your target consumers is using Facebook to interact with friends and to research purchases. Let Pollysys help you develop a social media marketing strategy that leverages Facebook’s massive appeal.
Linkedin represents a pre-segmented audience for socially savvy marketers. Its 250 million monthly active users are some of the most aspirationally profiled social media users. You can easily optimize your SMM around their hopes, dreams, and interests.
Are you looking to diversify your website traffic sources? For when a Google algorithm update swallows your rankings and complicates your SEO efforts. Pinterest is a great tool for channeling traffic back to your website, expanding your reach and boosting your brand authority.
Instagram’s visual nature makes it an excellent platform to showcase your products. Its clever use of hashtags helps you expand your posts’ reach and boosts your online visibility. The social platform’s stories feature humanizes brands, making you a more relatable business.
If you are using content marketing to generate leads and promote your products, you have to be on Twitter. The micro-blogging site is an excellent content distribution and promotion tool, making it an absolute necessity for building brand awareness and driving website traffic.
It’s said that social media shares and follows don’t help with your SEO. Well, that does not apply to Youtube, which is a search engine in its own right. Ranking high on the video publishing behemoth will do enormous good for your chances on the SERPs.