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In the same way that an inaccessible, poorly-lit physical business premise with no visitor parking, unmanned reception area, and broken furniture turns away potential clients, a poorly maintained website is bad for business.
Website maintenance is crucial for optimizing the visitor experience and protecting the integrity of your business.
Keeping your website well-maintained shows you care about the experience visitors have on your website. More importantly, it has a ton of benefits for SEO. At Pollysys, we take website maintenance seriously. We know you can’t succeed with digital marketing if your website is a pain to use.
A poorly maintained site is a prime target for hackers. By neglecting your website maintenance, you lose pace with software patches and security updates, especially if you use a CMS like WordPress where your site’s functionality depends on third-party plugins.
Slow loading sites, itself a consequence of poor website maintenance, are a kiss of death on the internet. Not only do they discourage traffic, which you work hard to attract, they can also hurt your rankings on Google. Duplicate content is even worse as it can your site penalized by Google.
If your site ranks for your target keywords because its pages load fast, the content is up-to-date, and the content is well organized, traffic to your pages increases. So does the time people spend on your website. That boosts your visibility online, makes more aware of your brand and products, and ultimately boosts your sales.