If you are outside the house, look at the walls you will surely see posters; if you are in the bus, look outside the window for advertising boards; if you are in an event or a match, look for sponsor’s signs or look at the screen you probably catch-up popup notifications and videos, advertising some goods and services in ways to be Stand out.
By becoming more aware, you will realize that either digital or conventional, we all are under the influence of marketing.
By the end of the post, you will surely understand:
- WHAT IS MARKETING?
- WHAT IS DIGITAL MARKETING?
- IMPORTANCE OF DIGITAL MARKETING
- BENEFITS OF DIGITAL MARKETING
- DIGITAL MARKETING CONSULTANCY
- DIGITAL MARKETING ASSISTANCE
1. WHAT IS MARKETING?
There’s no benefit to having a product if there’s no marketing and promotion. It helps to increase the number of sales and revenue.
Suppose you run a brand in which you’ve invested a pretty amount. Your goal will be to expand, gain, and develop the Business to attract more people, crowd, visitors, audience, and convert them to potential customers.
- Advertising and promoting the product leaves an impact on customers building a perception that it is better than the available products. It is a way to expand Business more effectively.
- A good dealer Sells the idea, not the product hence rapidly grown business.
A few years back, A dealer used to follow several branding services, product, and Business ideas to put it before the world like Printing pamphlets, coupon books, letters, magazines, or newspaper advertisements, or sometimes he went door to door for sharing his goods and services.
With the vast rise and advancement in technology, things have elevated and saw the most advanced shift during lockdown time.
Rise Of Digital Marketing
During the Pandemic, when all shutters of shops, showrooms, offices, or other franchises were shutting down, kicking off employees, digital marketing gave its supportive hand to people standing up again. It is the power of digital marketing. It has become possible for more people to start a home business only in the time of lockdown.
2. WHAT IS DIGITAL MARKETING?
Digital Marketing has proven to be the most potent tool to level up any business from scratch to the sky with endless opportunities in building potential and meaningful relations with customers.
Recall the dealer sharing his products at doorsteps going from one place to another. What if he upgrades himself and starts advertising and promoting over the internet?
Digital Marketing is an advanced, impactful, and easy way to advertising and selling over the internet by operating on different platforms like Facebook, YouTube, Twitter, Websites, and E-mails.
- Ever seen Visual texts, Popup windows when visiting, and realized seeing the product you searched about in the browser is showing up everywhere.
- Running ads on YouTube before and in-between the videos; these are brands advertising digitally.
- E-mails and Ads about similar products searched earlier or added into the cart are significant parts of Digital Marketing.
- Receiving phone calls on installing an Application or registering online is the Follow-up method of digital marketing.
3. WHAT IS THE IMPORTANCE OF DIGITAL MARKETING?
To reach somewhere, you can WALK, RUN OR FLY. Depending on the distance and competition, you choose the path to your destination.
Similarly, in marketing, the optimal and superior track to get the desired outcomes, one must FLY.
“The Internet is becoming the town square for the global village of tomorrow.”
Now, you would have got a visionary idea about the importance of Digital Marketing. Let’s dive deeper into the reasons and facts why digital marketing is essential for a Business.
- Digital Marketing acts as a gateway to enhance productivity and take your business services to the next level by introducing them to maximum people in less time.
- The internet has successfully taken over many activities by leaving the physical entities behind and becoming the central enterprises and ventures.
- People first look and check out the things over the internet on getting the idea about buying, looking or suggesting any product hence rapidly becoming a global village for finding new customers and business partners.
- Pandemic gave rise to many virtual educational institutes, and therefore teaching Business can advertise and recruit students by merely sitting at home.
- Social media is a new home for users as they spend most of the time checking Instagram profiles, Update Snapchat stories and doing FaceTime, and many other activities.
A Business organization can spread the message, can share photos or videos by advertising over the vast community of the internet without spending a penny.
- However, the users are a blessing to entrepreneurs, which know precisely how to convert the relatable audience into customers.
- The internet Web is expanding day-by-day so as the marketplace. A person with the best digital marketing skill-set can rule the Era.
4. WHAT ARE THE BENEFITS OF DIGITAL MARKETING?
Let’s go back to the dealer who had to print magazines, pamphlets, cover letters, coupons, newspaper ads to promote and putting his ideas and product in front of the world.
Since introduced digital marketing, he doesn’t have to spend his money and efforts through conventional and less effective ways because he has become a digital marketing expert by merely shifting the promotion and selling over online platforms.
Benefits of digital marketing taken by successful businessmen
1. Target Customers:
We cannot offer a bicycle to a fish and insist on riding it.
In the same manner, it is pointless offering something to someone who doesn’t have its Need.
Marketing virtually enables you to understand and find relatable audiences according to their niche, profile, and requirements.
In Digital Marketing number of incredible tools are available to get details of everyday users so that you can target an ideal buyer depending on
- Interest or
2. Tracking performance:
Peter Drucker, the famous entrepreneur, once said:
“If you can’t measure it, you can’t improve it.”
Putting business services over the web helps you know the results better; whether good or bad, you can always improve them accordingly.
- In case you own a Website, check out the Stats to know everyday activity like new visitors, views, clicks, bouncing time, Etc.
- Check out the number of Shares, Saves, downloads, Likes, and comments over social Photographs and videos to understand growth and audience.
- If you create social media posts, you can show more trust and engagement towards your followers by responding to their comments and profiles.
In this way, you can quickly assist and analyze the activity and track a specific task’s performance.
3. Less investment:
Starting a digital business is a Piece of Cake but starting it with less investment is the Cherry on the Cake.
Unlike a traditional and offline business, marketing a product online is cheaper because you can skip investing a large amount of money for getting offers, orders, and customers by replacing it with expanding and sharing ideas online in less amount or even Free.
Some of the start-ups with zero investments are:
- Content Writing
- YouTube Marketing
Some of the start-ups with Fewer investments are:
- Baking & Stitching
- Food and Meals
- Direct Selling
- Network Marketing
The only thing to invest in for a better outcome is the amount of time you give to research the target or relatable audience and learn and implement new efficient skills.
4. Rapid Growth:
It is impossible to find a full stop to the growth of digital marketing from the first day to Today, and it keeps on expanding everywhere to every home like a virus.
A Business having support and back of digital marketing can grow rapidly. The top reasons for the Rapid growth of digital marketing are that
- Nowadays, People spend more time at mobile screens and can be target instantly by marketing experts.
- People are too busy and tried to go outside for buying and selling, but marketing and shopping online saves a lot more time, energy, and money.
- Online Websites, agencies, firms, and services have customer Feedbacks and reviews.
- Quick Q&A and Help Services.
- People are becoming aware of the importance of digital marketing and looking for consultants to help them out to start a business.
With this evolution, the online marketplace is growing effectively by creating a mass network around daily internet users.
5. SIMPLE AND EASY:
The most successful Business owners don’t sell the product. They sell the idea by promoting their brand value and presenting themselves in such a beautiful manner that Eventually attracts customers like a magnet.
The best marketing doesn’t feel like marketing.
A Big dealer follows productive but straightforward methods that are unknown to most of the Business. Let us discuss the key points.
- Firstly, work on yourself including, communication skills, confidence, and dress-up.
- Meet new people to build a network, expand it and make a valuable connection to the audience.
- Engage with followers, friends, audience, or people to get more interactions.
- Response to their Queries and Comments.
- Be a problem solver by providing practical solutions to an obstacle.
- Ask for help. It will make others feel special and smart.
- Sell the Idea and follow up through e-mails, text messages, and questions.
Thus, genuine Marketing is simple, easy than complicated business plans. Digital Marketing doesn’t require a technical degree and MBA theories because everything is available over the internet. You can polish your ways of marketing easily.
Traditional methods are more costly than marketing a service digitally. Running advertisements on television can be expensive than running ads and campaigns on the Internet.
Some marketers do collaborations, paid promotions, and share content on profiles by charging a minimum amount of money, which benefits both the promoter and the service provider.
In this way, with proper guidance, a Business can reach to peak in less running cost.
5. WHAT IS DIGITAL MARKETING CONSULTANCY?
Consider you have been working in a particular field for a long time or say that you have spent 10,000 hours learning and doing a specific business. Now, you have commendable sources and skills to utilize the internet more effectively.
Having great experience and admirable knowledge can be significantly used to advise, refer or consult a business person to suggest strategies and techniques for identifying valuable services.
To become a consultant, you must have
- A bachelor degree in any field
- Vast knowledge
- Problem Solving mindset
- Leadership Skills
- Confidence and Communication skills
- Humble and Empathetic
In Digital marketing Consultancy, a professional provides the best solutions, tools, and technologies to organizations or business firms to use the internet in productive ways and improve and upgrade existing methods.
Consulting is an ancient and common profession followed for a long time. Directly or indirectly, we interact with consultants.
Doctors’ consultancy; they write down the medicine by looking at the consequences and issues.
Ø Lawyers are also consultants solving the tiny and more significant issues by consulting prospects.
Ø the modern method of consulting is YouTube, where an ample number of videos are available on providing various referrals regarding a particular aspect.
Responsibility of working as a digital consultancy:
- A Consultant tends to give the best piece of advice from his bucket of solutions.
- Elevating a business digitally by showing the clients pathway to what they are looking for precisely.
- Generating Leads and Conversions in a business.
- Showing and Open
- Delivering valuable content verbally and Non-verbally
6. WHAT IS DIGITAL MARKETING ASSISTANCE?
Digital Marketing Assistance is responsible for assisting and managing the digital performance of a company. He provides effective ways and methods to achieve sustainable growth.
A person assisting the digital team must have the following qualities:
- Excellent communicable skills
- A Leader and a team-player
- Good writing skills.
- Software skill-set
The company’s employees and the CEO have strong faith in the assistant and every step the organization takes after being filtered and passed by the digital assistance. Therefore, digital marketing assistance should keep on upgrading himself.
Responsibilities Of A Digital Marketing Assistance
- to manage the database, get entries and recruitments.
- Implementing specific ideas to increase growth
- Writing and managing content for social media posts
- Analyzing performance
- Delivering new digital marketing trends among employees