What Is SEO?
SEO stands for Search Engine Optimization. It’s a part of digital marketing that aims to elevate your business’s (or brand’s) position on Search Engines such as Google, Bing etc.
SEO is not a single-day work; you cannot expect your rankings to jump within a week. It’s a gradual, expansive and ever-evolving process that targets organic traffic. But, once established, you get 100% and permanent results.
Let’s dive in and understand SEO, its need, working, types and some SEO success stories of brands.
Before that, this image will give you an idea of what an SEO Expert is up to.
Why Do You need SEO?
Let’s understand this with an example. Suppose you are searching for “Best Skin care tips” on search engines like Yahoo, Google, Bing etc.
The moment you press the “Enter” key, you’re greeted with a list of top-ranked results depending on the relevance that offer skin care tips. These list pages are known as SERP (Search Engine Result Pages).
The websites/brands ranking at the top hits nail the SEO and outperform their competitors. Credits to the SEO agency!
POV: Better the ranking, the more the chances of getting that web page opened.
Here’s how a well-tailored SEO strategy helps your brand:
- SEO helps your website get positioned higher in search results.
- More website traffic means more leads and sales.
- SEO builds brand awareness and credibility.
- SEO is cost-effective, measurable, and scalable.
Best SEO professionals use ethical SEO techniques to make sure that your content achieves higher rankings. This enables the website to gain more traffic and footfall.
What are the types of SEO?
Search Engine Optimization broadly falls under three categories:
- Off-page SEO
- On-Page SEO
- Technical SEO
Every SEO technique is crucial in making the website relevant, visible, and credible to its audience.
How Does SEO Work?
Every search engine follows certain rules (Algorithms) to rank a particular field. For example: out of many factors, Google uses relevancy, loading speed, content intent etc. (around 200+ factors) to rank a page for a particular search.
How does it do that?
Google has crawlers or spider bots that keep crawling the web for new web pages or websites and index them.
And, what’s checked while indexing or crawling the web pages?
- Backline profile
- Keyword appropriateness
- Relevancy
- Responsiveness
- Mobile-friendliness
And much more…
So, when a query is triggered, the search Engine comes up with best pages that rank best on their metrics. You need to keep a check on all these factors if you want to rank high in SERPs.
SEO Success Stories of Brands
- Ford Motor Company: Ford Motor Company used SEO to increase its organic traffic by 561% in just nine months.
- UAV Coach: UAV Coach used SEO to increase its organic traffic by 11,065% in just a few months.
- Airbnb: Through a robust content marketing strategy, Airbnb focused on creating localized and informative content related to travel destinations, attracting organic traffic and backlinks. This effort helped them gain significant visibility and organic search traffic.
- HubSpot: The inbound marketing giant – HubSpot consistently produces valuable content and resources, attracting organic traffic and establishing authority in the marketing and sales domain.
What is the Right Way to Do SEO?
SEO is a specialized technique, and there is no one-size-fits-all strategy. Approaching to best SEO Experts near you will help you gain better insights/results into your website and brand-building objectives.
So, an SEO expert performs in-depth research, which includes:
- Content Strategy
- Web design & development
- Keyword research
- Competitor analysis
- Link building
- In depth-research for gaps in content
- Local SEO/GMB
And a lot more…
White Hat SEO vs Black Hat SEO
While availing SEO services near you, be very careful regarding the approach followed by the digital marketing company. Always stick to white hat practices and just strike off any company that prefers black Hat SEO techniques.
| Aspect | White Hat SEO | Black Hat SEO |
| Definition | Ethical and sustainable approach to improving a website’s ranking in search engine results pages (SERPs). | Unethical and potentially harmful approach to improving a website’s ranking. |
| Goal | To improve a website’s ranking in a natural and sustainable way. | To improve a website’s ranking quickly, even if it means sacrificing the quality of the website or the user experience. |
| Techniques | Creating high-quality content, optimizing for keywords, and building backlinks. | Keyword stuffing, link spamming, hidden text, cloaking |
| Risks | Low risk of penalties from search engines. | High risk of penalties from search engines. |
| Long-term benefits | Sustainable and ethical approach that can lead to long-term success. | Quick results, but not sustainable or ethical. |
| Recommended | Preferred approach for businesses. | Not recommended, as it can result in severe consequences. |
| User Experience | Focuses on adding value to user experience | Doesn’t bother about it and only focuses on website rankings by hook or crook. |
Bottom Line
Be very clear that there are no hard and fast rules for SEO. If you are a small company or a growing one and are on a limited marketing budget, investing in SEO is a sure-shot route to success.
At Pollysys, our SEO mavens study and understand your website through holistic angles and then tailor the best SEO strategy for maximum results.
Grab your phone and reach out to us today at 02030034830 or email your query/concern at support@pollysys.com.
Let’s together turn your business into a BRAND which people love.
