Why Brand Storytelling is so Important to the Development of a Successful Brand

Why Brand Storytelling is so Important to the Development of a Successful Brand?

“Giving human touch to your brands makes the customer interaction more personal, engaging, impressive and coveted.”

 

1M+ Followers on Instagram!

Inbox loaded with fan-mails!

1K YouTube subscribers added everyday!

Profits dropping in!

Knock! Knock! Yes, it’s not a dream.

But you must know that, Rome was not built in a day and BRANDS are no exception.

In today’s breakneck paced, digitally-driven and over-automated era, brands need to reach the heartstrings of people and connect emotionally to make themselves heard amidst the noise.

No matter how pertinent your services are or how convenient you’re addressing the pain point of the customers, if it lacks the human connection, the efforts stand null and void.

That’s where Brand Storytelling steps in!

Keep reading the blog to understand why a poignant Brand Storytelling stands important for your brand’s visibility, impact, profitability and success.

What is Brand Storytelling?

Brand Storytelling is a creative narrative that strategically conveys the reason behind your (Brand’s) existence.

Additionally, it communicates what the brand stands for, it’s values, emotions, facts and much more thereby forming a meaning connection with the audience.

By sharing an emotional story behind their brand and why it matters, businesses give their customers a substantial reason to buy the product/service from them.

IMPACT? It’s phenomenal!

Brand Storytelling directly impacts consumer buying behaviour.

According to a survey conducted by Headstream, around 55% of people prefer buying from a brand if they’re impressed and deeply touched by their brand story.

It has become imperative to hit the emotional button of the customers and engage with them at a much deeper level that ever before to make your brand survive amidst your competitors.

Why is Brand Storytelling is important in this digital age?

Stand more relevant to your stakeholders by weaving content about your brand that’s evokes emotional and human responses!

Storytelling is the new corporate buzzword and is the future of marketing that helps to personalize your brand.

It’s the need of the hour if you want to sail without wobbling in the sea of sameness.

Have a look why brand storytelling in the digital age is crucial for your success.

1. Get yourself noticed and outshine your competitors

What makes you stand out from the rest?

There is definitely a unique reason and people want to know that.

They want to know your journey, your struggles, highs-and-lows, goals, vision, success and everything.

Portraying your journey in form of story with a human touch, values that drove change, story that inspire and everything you’re doing to evolve, helps to connect with your customers emotionally.

2. A Voice that gets Heard

Undraw the curtains and share your brand’s story to give every reason to the customers for trusting you.

Storytelling and selling products/services based on the problems of people won’t make a difference anymore.

People need to connect with a community- A BRAND!

And, it’s your brand story that would help in bridging the gap by promoting transparency and cultivating more authentic relationships.

3. Be with Right People, at the Right Time and Place

To be successful, you need to be present at the right time at the right place among the right people.

Brand story help you communicate your beliefs, your goals and your objectives in the right direction that helps you not only build a loyal customer base but a community that feels like a family.

4. Give Soul to your Brand

Consumers these days demand brands to prove how their efforts are rewarding or supporting a cause and making an impact that’s beyond profit.

The new marketing regime and strategies may not turn out to be the key differentiators in the current scenario.

It’s the brand storytelling that’s makes the difference and it’s natural for the consumers to gravitate towards companies that show their humanitarian side.

5. Communicating Value and Boost Engagement

There are two key pillars of business: Pricing and Value

Competing for price is a never ending race but competing for value keeps you alive in the game for longer run.

Everything is about, what experience you offer, the value the brands add and how does it makes them feel (customer experience).

It makes your brand more memorable and unforgettable.

What are the Strategies for successful brand storytelling?

· Customer Focus

It’s imperative to understand the demands and needs of the customers. This not only generates brand awareness but also captivates your audience’s attention.

Understand your customer and curate content that directly hits their EQ for a better impact.

· Trends

When we say “trends”, it includes both content trends as well as cultural trends.

They do impact the audience significantly and are indeed a key to marketing.

· Value-Oriented Content

The main goal of the brand storytelling is to evoke emotions that significantly influence their opinions and beliefs.

Thereby, influencing their buying behaviour.

· Go Diverse

There are multiple options and platforms available that can be utilized for brand storytelling.

You can go for social media, video marketing, content marketing etc for sharing your story for maximum and wide impact.

· Work on the story structure

For an impressive story you need to work on the introduction, plot, climax, characters and message that it intends to deliver.

· Keep it Real

To evoke emotions, the story should be as real as possible and should be able to connect with audience.

The real the experiences are, stronger is the foundation of your brand.

Above all, don’t forget to incorporate your brand’s values in the storytelling that helps you audience to know more about you.

Types of Brand Storytelling

Let’s check out some best types of brand storytelling that helps you make a wide, profitable and phenomenal impact.

· Visual Brand Storytelling

In this type of digital storytelling, businesses can use captivating photos, videos, graphics, animations and much more to grab audiences’ attention.

The visual experience is more engaging and tactfully evokes the human emotions to imply the brand’s authenticity.

· Data- Driven Brand Storytelling

This type of storytelling involves statistics, data sets and analytics and help in building trust and credibility on the basis of the data.

This story when combined with your brand’s mission and vision generates a powerful story that convinces the customers to convert.

· Mission Oriented Brand Storytelling

Here the entire focus is kept on the brand’s existence and the reason behind its inception such as what motivated the founders to start the company, the journey, milestones etc.

Here the audience gets connected with the core principles of the company.

· Employee focused Brand Storytelling

This type of storytelling completely focuses on the company’s stakeholders such as employees, founders, leaders etc.

The story includes their motivation, journey, lifestyle and their growth till now.

Authenticity gets boosted when employees share their journey and work culture within the company.

· Legacy Brand Storytelling

This is particularly more effective in the case of big or high-level industries as it focuses on company’s history.

Here founders share their vision and motivation that inspired them to start the company.

This brand story highlights the longevity of the company and how it grew gradually into a big brand.

Trust, reliability and loyalty is promoted amongst the audience with this type of storytelling,

Success Stories

Have a look at some renowned and coveted success stories.

· Nike Brand Storytelling

Nike Equality campaign is one of the world’s biggest brand storytelling endeavours that addressed social issues on equality and inclusivity.

The campaign was a worldwide hit and highlighted Nike’s core values of fighting against the prejudices.

This eventually snowballed into a collective movement that not only addressed the common concerns but also encouraged people to stand up for justice.

This was a spectacular example by Nike to show that how much they care about the customers.

· Apple Brand Storytelling

Apple- the most iconic brand of all times has the most memorable brand story ever.

The 1984 Apple’s Brand Storytelling campaign was all about liberation of human potential and standing against oppression.

The brand brilliantly recited the tale of people who stood up and come up with revolutionary ideas.

This actually made Apple get associated with brilliant leaders and other geniuses of that time.

· Old Spice

Old Spice came up with their brand story with a twist and the campaign was listed in the top campaigns of the century.

To make the brand stand above the competitors, the brand was humanized with a subtle yet impactful brand strategy .

The brand now refocused from being traditional and old to be more masculine and targeted towards younger generation.

The rest became the history!

Bottom Line

Brand Storytelling is not just a corporate buzzword but critical for a brand’s success.

It’s indeed the best way to drive customer engagement, build loyalty and encourages purchases.

The stories can build around the brand but the best ones actually woven around the audience the brand caters – The stories people want to hear!

This not just triggers the likes and shares on social media but actually impacts the brand’s bottom line.

How’s your brand story different and making the impact?



Things to Consider while Choosing different IT Services for your Organization or Company

Things to Consider while Choosing different IT Services for your Organization or Company

“Website is your #1 salesman and your digital identity too. You need to hire professionals for that keen eye that delivers excellence. Keep reading to discover tips to find the right professional service providers “.

Deciding to hire professionals for your IT services is easy.

But, zero-in on the perfect one is challenging and daunting indeed.

A good IT service provider helps you go that extra mile by deeply analyzing your audience and then crafting compelling long-term experiences for your clients.

This blog is all about simplifying your approach and help you make an informed decision while choosing different IT services for your organization or company.

But, before that let’s understand…

Why do you need to hire professionals for your IT support and services?

The technology landscape is getting disrupted at a very fast pace and staying neck-to-neck with it seems impossible without professional assistance.

It’s imperative to stay updated with changing technologies; else your competitors will out past you in every domain.

Working with a renowned, leading and best company offering superior development and IT support services London will help stay unrivalled.

Have a look how professional IT service companies help keeping your best foot forward.

  • Industry Experience & latest Technology

A professional IT company works on latest tools and technologies and have the widest of industry experience that help you grow leaps and bounds.

  • Professional Expertise

These service providers have the highly specialized domain experience along with exclusive professional expertise that helps you turn the marketing game in your favour.

  • Competitive Edge

A professional IT services provider help you keep up through the latest trends and technologies.

They understand how to integrate best hardware, software and other network requirements to your system to ensure best possible outcome.

  • Faster Deployment Cycle

The right experience, unprecedented expertise and perfect tools enable the companies to deploy the services at a lighting speed.

  • Risk Management

A fully managed IT support and services not only prevent cyber attacks, in fact equip your e-identity to take appropriate response to breaches or malfunctions (if any).

  • Cost Effective

By outsourcing your IT needs to professionals you can easily focus on other parts of your business and unleash better plans to scalability.

It’s a win-win situation in every scenario.

1. Things to Consider Before Choosing Digital Marketing services 

As per latest statistics, 80% of the consumers prefer online shopping.

So, if you are still thinking of taking digital marketing services or not, then you are losing out a lot on your business.

A digital marketing services company helps you:

  • Design and deploy a great website
  • Enable you step into social media marketing seamlessly
  • Subtly make you learn the basics of SEO and much more.

But, here are some tips that help you find the right digital marketing services.

Understand the Business Goal

A digital marketing service agency should be able to understand your business strategy, goals as well as the business models.

Clear visualization of user intent and audience base should be base before pitching or crafting any digital marketing strategy.

They should be fully versed with all latest SEO, SMM and search algorithms to help you stand nonpareil in the industry.

Social Presence & Reputation

It’s imperative to check the company’s social presence as well as online reputation.

The same can be well assessed through ratings, reviews, testimonials and their profile on Google My Business and other websites.

Technology Upfront

The digital marketing trends change in just blink of an eye.

You need to be sure that the company you’re approaching offers the latest, updated and most advanced digital marketing services list for the clients.

Whether its Google algorithm factors, Ads, Amazon rankings, social media marketing, email marketing or other platforms, be very clear on the technologies they’re working.

Clients/ Portfolios

Do enquire about the clientage and past works of the company.

Explore their website for the portfolio as it will help you understand the proper workflow, type of work they deliver and other technicalities involved.

Clear Communication Channel

The company should aim for an omni-channel presence for all your digital marketing needs.

Be it website, blog, social network or SEO, make sure they are updated on every attest channel for marketing.

Pricing Policy

It may happen that you are being charged extra even after the pricing settlement.

The company should give a clear breakup of the marketing budget proposed.

Whenever you look for digital marketing services company in London, don’t forget to ask for proper bifurcation of the proposed quote.

2. Things to consider while finalizing the Best Design Studio 

Going for a UI/UX team is more like hiring a technology partner for your business.

Credibility and trust are two prime pillars of this partnership that are fuelled by above listed factor as well as some other important ones as well.

Be it UI/UX, logo, graphic or web designing, the best design studio always has something impeccable to offer that catches audiences’’ attention for sure.

Have a look at how to partner with best design studio in London.

Flexibility in Design Process

When it comes to logo or graphics, the designers need to be completely flexible and open to all options.

Their creativity reflects in their design.

Check out their recent works to understand their perspective of understanding and working style.

Attention to Details

During web design development, the small tasks such as logo, banner, colour selection, icons and menu designing may seem easy but play a very important role.

A good design company have the right experience and the perfect expertise to make sure to make you hit the ground running.

Quality of Designs

The design should be able to drive the visitors and should be aligned as per the latest design trends in the market.

The web design and development services should be well acquainted with the evolving technologies and design concepts so as to keep in pace with the industry trends.

Credibility

The best way to check the credibility of the designing services London is by exploring their ratings, testimonials and customer feedback.

Do check for any rewards and recognition received on the website before singing the dotted line as it adds more to the credibility and reliability of the company.

3. Things to consider before selecting Software and Web Development Services

Planning to take your business online or want to set up an e-commerce store?

All you need is a great team with incredible industry experience, team of seasoned experts and a great idea.

It’s important that the team you hire should understand the idea and goal you are envisioning.

So, here are some quick factors to consider before selecting software and web development services London.

In house Deployment

Make sure that the team/company you hire have sufficient specialists to carry out the work by the company itself.

Keep a check that services should not be outsourced and software should be developed and deployed completely in-house.

In-house copy writer

For a comprehensive software services, the company you plan to hire for your software and web development needs should have an in-house copywriter as well.

If the designs attract, great copies make them sell!

Partnering with a company having an in-house team of copy writers ensure that you are being delivered original and high quality content that drives conversion.

Knowledge about SEO/SEM/SMM

The web design and development team you are tapping with should have enough knowledge about SEO, SEM and other Digital marketing services.

This makes sure that the software or the website they are developing is capable of driving quantifiable results and qualified traffic to your project.

Start small, scale up gradually

It may happen that even after finding the right web development services company you might feel sceptical.

In such as scenario, rather than going full scale, start small.

In the course of time, if you are satisfied and feel confident with the services and team, scale up.

This will eliminate all your fears, apprehensions and risks.

Be realistic and avoid “Yes-men”

Follow practicality and stay away from the ones that seem too good to be true.

Prefer a developer that questions you till he/she is not satisfied with the briefings.

Questioning is a sign that the person is well versed with the industry trends and understands the importance of quality delivery.

4. Things to consider before selecting IT Support Services

For improved productivity, comprehensive monitoring and decision making of the company, it’s imperative to have sufficient IT and technical support.

For maintaining it in-house, you need a lot of professional expertise nada dedicated team to do the same.

By outsourcing it, you can easily focus on other aspects of business and be sure that your technology is in safe hands.

Have a look at some of the most important factors that you need to consider before choosing IT support services London.

Diverse Services and Solutions

Every business has its own preferences and needs. The provider should be able to identify them and approach the company with clear understanding.

Make sure that your IT support and services provider offer you the following services.

  • Cloud computing
  • Backup and disaster recovery
  • Computer training
  • Data and network security
  • IT consultation
  • Server and Hosting services

Quick Response Times

The IT support service that you are partnering with should have high response time i.e. they should connect back to you immediately so that things can be resolved as soon as possible.

They should be available on at least one of the communication channels such as email, messenger or call to ensure speedy resolution of the issue.

High Security

Security is one of the major services that every IT Support Company provides to its clients.

The security should be high, unsurpassable and un-breachable at any cost.

The IT support company London implements the same by offering dedicated network monitoring, stronger passwords and multi-level authentications for login processes.

Future support

The IT support services London should be well acquainted with latest and upcoming technologies that t should be able to provide support for both present and future.

The company should offer uninterrupted 24/7 services irrespective of location, time zone and other constraints.

Pollysys- Taking you a step closer to Excellence

Grab a host of digital marketing services or IT support and services with Pollysys – the leading digital solution partner for all your business needs.

Transcend your business and take it to next levels with Pollysys’ highly result-driven digital services at best prices in the industry.

Wanna step into the digital world or push your already existing business beyond horizons?

Pollysys is your ultimate pick – Entrepreneur’s #1 choice for all your digital marketing, designing, software development and IT support needs.

Have a project?

Grab your phone and connect with us today at 02030034830.

For more updates and engagement, don’t forget to follow us on social media!