How does Adding videos on the website help you get more user engagement

How does Adding videos on the website help you get more user engagement?

It is not a secret that video content has seen a meteoric hike in popularity.

And this rise is just the start of a new era.

And the numbers concerning referring to the videos compared to the text-based content make no less than a wonder.

So, does this number really impact the business’s lead conversion to clientele?

Or is it just hearsay?

Get acquainted with everything you need to know about the video addition to the websites and their associated benefits.

Why should one choose to add videos to the website?

Choosing to add a video on the website has not been very common but is essential at the same time.

Well, videos have a lot more to say about your brand, product and services.

People love to see videos, especially when they are entertaining or informational.

Adding them along with the content on the website means that the visitors will space more time on the website.

Adding videos to the website enhances user engagement while decreasing bounce rates.

Firstly, it needs to be understood how do the customers absorb the content?

Do they read it word to word?

Or just skim and scan it?

How much average time does a customer spend on the blog post?

Well, undoubtedly pretty complicated to understand and figure out with the opinions of a few!

But effective video content helps break up the text in the blog.

Getting attention is becoming shorter, and the beginning 10 seconds are crucial to mark the value of the remaining sections.

But this is your time when you can actually create the impact.

Let us dig into the importance of choosing videos content for your website and later getting familiar with the information concerning it.

  • Videos are an excellent way to share the brand story.

People require information to make an informed decision.

Videos engage people with the brand stories so that even viewers can imagine themselves and explore the services and products’ benefits offered by you.

  • Videos help people to get to know you and trust you at the same time.

Videos not only let you share the services or products but also enables you to showcase your personality.

Make sure you take this opportunity seriously and proceed with it the way it intends.

  • Videos are quick and convenient.

To be very honest, nobody has much time to read it all on the websites and even online.

People often look for ways that are actually to the point and worth listening to.

Time is precious, so the videos need to be generated so that it quickly grasps the user’s attention.

  • Videos keep the audience interested.

Videos provide the power to show off the services and products effectively in a shorter time duration.

This is an excellent opportunity to make something great and eye captivating to make the audience stay on the website for longer.

  • Videos keep people on your website for a longer time and even let them explore the website more.

Informative and short videos keep people engaged with the content for a longer time as compared to the pictures and texts.

In fact, you will be astonished to know that people stay 60% longer on the websites with videos than the websites with graphics and text only.

  • Video gets more engagement and exposure.

If you have landed on websites, rather than just going through the content only, you might have noticed a video content within just 10 seconds.

And if yes, then chances are there that rather than just reading the content, simply watching a visual will be a more easier way to get familiar.

  • It is growing popular across all channels.

If you are an active user of various platforms, you might have noticed that all the platforms focus on short videos.

Everything is associated with videos, whether it is about creating user engaging content or making familiar with brands or any other offers.

Becoming a popular way on all platforms, how can it lack in bringing the benefits to your platform?

  • It is a powerful sales tool.

If you are a business person, this will probably answer your doubts clearly.

It is said that a picture can tell a thousand words. Well, if so, then a video can tell at least a million.

Pretty colossal number, right?

But that’s true!

It is beneficial in boosting sales, and out of 100%, 66% of users prefer watching videos to buy a product or acquire services.

In short, video content addition is alluring and eye-catching.

A perfect way to entice the visitors!

Not only this, but it has the power to:

  • Increase the website traffic
  • Engage visitors
  • Bump up the conversions
  • Keep people on the sites
  • Enhances the search rankings

Unique ways businesses can use videos to engage audiences.

  • Engaging category influencers

Customers love videos as long as they are entertaining or informative.

Engage the category influencers and create brand-based videos with production values.

  • Go for a hot and trending topic.

Identify an opportunity to trend hot topics that can engage the audience in the content.

Create a spot with the same situation and tell a story about what may happen next.

Well, do not forget to keep it relevant and straightforward.

  • Do not be afraid to get personal.

Grab the audience’s attraction with an offer or highlighted image to catch their eye.

Once you have grabbed the attention, make the beginning a few seconds worth watching.

This may include the positive impacts that your services may offer them.

And the best part is you can do it emotionally and concisely.

Well, services hit separately when they are personally connected.

Use the positive or emotional connection to build a bond with the targeted audience.

  • Target a search query

The business-associated search queries are ample that can be simply targeted to attract the audience.

Especially the “HOW-TO” questions.

People often search for the questions and look for the answers not only on one platform but on many.

Well, it is always good to answer those queries using short videos that may help them understand the logic behind them.

But not a long video may help with this.

As an engaging and short video may be the right pitching to hit the targeted audience.

  • Stand out with personalised video content.

Personalised videos are the best to connect and stand out simultaneously.

When the customers find their name or the brand name in the video thumbnail, they are more likely to click on it.

  • Choose animations

Animations are indeed an excellent way to create impact.

You can choose to use the animation video to communicate better rather than just selecting a talking head.

Not only this, but animations prove themselves to be the best than other styles because

  • It has the ability to create a scene that suits the message
  • It offers the flexibility to add transition slides and captions
  • It provides the creative freedom to hit the point directly.
  • And most importantly, it enables businesses to feature the brand attributes to support the message they wanna convey.
  • Convert case studies to videos content

Gone are the days when only case studies could share the business’s experience.

It is still crucial to build trust and gain the business to business clients’ interest.

But does that apply to the audience as well?

Well, the same concept may not work with the clients, and attracting them is an entirely different scenario.

The formal case studies may not impact the target audience the same way as video content does.

Turn the case studies into video content like video testimonials and compelling storytelling, and client interviews.

  • Ensure to offer value

Video content must include the offer giving the viewers the real value.

Do not push the videos about the excellent services or products.

Focus on creating authentic videos where you offer the takeaways, insights, and action items.

Ensure that the offer is clear to the audience only in the first five seconds.

  • Focus on the story, not on the selling

Nobody is interested in the pushed selling ways that forcibly push the audience to grab the services.

Sales pitching is not at all engaging.

Instead, it may take away the interest of the clients.

Hook first with storytelling.

Just give a hint of selling the same.

A little extra care to pitch it the right way.

  • Go for a weekly live-streamed podcast.

Setting up a live streaming studio and in-house podcast is an inexpensive way that allows brands to engage their audience.

It can cover a wide range of topics, including industry insights, news, and interviews with the industry’s happy clients or leaders.

But before moving further, it is essential to understand the difference between a podcast and video content!

Difference between video content and podcast

Difference between video content and podcast

The primary difference between video content and podcast is that

Podcasts are audio programs that are recorded on any audio recording device.

On the contrary, videos are the visual and audio recordings that are recorded on phones, web cameras, and phones.

In short, the podcast is a regular audio program delivered in a compressed digital format, whereas video content goes beyond including the videos.

Best practices for using videos on the website

There are several ways you can choose about adding a video to the website.

But the exact process for adding videos differs depending on the services you have used to host or design the website.

Having videos on the website won’t help at all if the practices are not followed well!

However, the expectations to attain the heights require looking at several practices. This may include:

  • Focusing on quality
  • Paying attention to the video placement
  • Building for accessibility
  • Go short
  • Choosing an eye-appealing thumbnail
  • Keep load time fast
  • Be responsive
  • Ask a question

Where can the videos on websites be used?

Videos can go everywhere and anywhere on the website.

This may include

  • Homepage videos
  • Service or product page videos
  • Landing page videos
  • About Page videos
  • Blog videos
  • Customer Story videos
  • Support portal or how-to videos
  • Careers page video

Can I use YouTube videos on my website?

Yes, you can also use your YouTube videos on the website. Since YouTube is the second most used search engine, it is completely beneficial to use the platform for the videos.

Not only the benefits, but this platform also enables the users with a higher degree of functionality and control.

What type of videos should be made?

What type of videos should be made

Videos are a versatile medium to make the audience engaged in your content.

And the best part is that it can be used in diversified ways to delight customers.

Wondering what ways can be adopted to get a better customer engagement?

Well, here are a few types that can make your audience feel welcome.

  1. Welcome Video

Whether you have a product, service, or an application or software associated business, it is always great to greet the new users with an engaging welcoming video.

Instead of going so in-depth, choose to use the short video that makes the audience interested in listening to it till the end.

Well, in other words, think of taking it as an opportunity to tell your audience and client who exactly you are and what your business is all about.

  1. Services and Products

Advertisements are indeed a part of life.

You must have seen ample commercials while watching your favourite shows and even knowledgeable videos.

Ever thought about why these commercials are just shown in between?

This might be done with the hope of redirecting to their services or products.

Indeed these commercials are costly, making it not everyone’s cup of tea.

But at least you can get it on your website right.

Well, video engagement provides the details to the consumers in a better manner that probably the other ways may not be able to do.

  1. Customer Testimonials

Word of mouth works everywhere.

And people tend to believe more than what they get to hear.

So does that mean everything you hear is true?

Well, no, in the digital media world, customers tend to listen to the other customers’ views about the services they have acquired from the company.

This marks a considerable role in attracting customers to the products and services.

Obviously, people will be sceptical about the services, but a customer’s testimonial can help overcome that.

  1. Instructional videos

Nobody reads the long instruction manuals.

And that is what YouTube’s tutorial section says!

Obviously, who wants to read a long manual and then perform the steps?

After all, when you can easily see and perform.

Well, an instructional or tutorial video can bring the audience to your platform.

Things to avoid while making a video for the website

Obviously, when there are ample advantages of adding videos to the websites that can be seen clearly, there must be a few things to avoid when sharing one.

The primary goal is to create engaging content, and these avoidance tricks can help get a better reach.

This includes

  • Keep the messages short and simple.
  • Do not bore the audience
  • Do not over-promote the business
  • Shoot with a script

Get help adding videos to the websites.

Since videos are more exciting ways to engage the audience, it is still not everyone’s cup of tea.

Well, yes, it actually requires adequate expertise to reach the target audience the way it should.

Probably after reading all this, you might think of adding videos on your own?

But will the impact be the same way that it should?

Or you may miss out on something essential?

Well, in such a case, getting professional help can be the reliable way to get it all done.

Benefits of using video content on websites

  • Quickly delivers the message
  • Engages the website visitors effectively
  • Drive traffic to the website
  • Be entertaining
  • It gives a unique personality to the company
  • Strengthens the bond with the visitors
  • Boosts the reach
  • It makes you stand out from the competition
  • Encourages regular visits to the website
  • It makes your platform “BE REMEMBERED.”
  • Users can follow along
  • Video content hits all of the senses
  • Improves the rank on search engine result pages


Along with the engaging content and video addition, businesses need to choose the ways that don’t slow down the performance of their websites.

Well, obviously, a professional is required to get a feasible solution to it, but yes, adding video to a website doesn’t make it heavy, and speed also doesn’t get affected.

So, where should you start?

Starting the journey of adding videos to the websites requires expertise.

But what is essential here is where exactly to start?

Well, a simple solution here is counting on the best, and they’ll handle the rest!

Pollysys will help you with the following!

Understanding the audience

Who exactly is the target audience?

What do they want, and what should you include in your video?

How will this video help the targeted audience?

You will get help in identifying it all, focusing on a better reach.

Making videos stand up with eye-appealing titles and thumbnails.

It is said that beautiful and straightforward thumbnails can enhance user engagement by 154%.

Whether it is about posting the videos on the video-sharing platforms or any other, the first thing that users actually see is the thumbnail.

So, it is worth putting effort in creating an eye-catchy yet unique thumbnail.

And do you think it’s over?

Well, not really.

Pollysys facilitates hooking up the audience with engaging video content and adding various ways to attract traffic.

Get in touch now to acquire it all!

Bottom Line!

Boosting the user engagement for the websites can be an arduous process.

But adding the video to the websites can be an exciting yet rewarding one only if done right!

Not sure how?

Get in touch with the technical experts and drop the worries about your website and its affecting performance due to wrong video uploads.

An Ultimate Guide About single page application by Pollysys IT Solutions

An Ultimate Guide About single page application by Pollysys IT Solutions

“Single Page Application is a web application that interacts with the web browsers by dynamically rewriting the present web page with new data from the server rather than using the default web browser method to load the entire new page.”

“SPAs are made in such a way that there is NO PAGE REFRESH.”

Single Page Applications are increasingly becoming a popular choice among the social media platforms and most high traffic sites.

This is because of the seamless and outstanding user experience it offers.

  • But what exactly is a single-page application?
  • How exactly does it work?
  • Is it different from the traditional one?
  • And why is it seeking so much attention?

If you are also looking for answers to these, you have come to the right place.

Let us get acquainted with a complete piece of information on Single Page applications.

What is Single Page Application?

A single page application is a web-based application that preloads within the browser.

It’s an application that dynamically rewrites the current web page with new data from the server rather than choosing the default way of reloading the new pages.

That means it simply eliminates the requirement of reloading a web page every time while providing the relevant content for user interactions.

It is a more modern approach to application development.

Understanding it with the help of an example!

You are probably familiar with the various popular applications like Facebook, Netflix, and Gmail.

And you might not know that these famous applications are single page applications.

If you are also a frequent user of these applications, you probably have noticed that the screen does not change much whenever you click on something!

And even the headers and sidebars stay the same, right?

That is essentially the primary idea behind the SPA.

A heavy application’s base requires to be downloaded at the start only, and later there are the bits that alter.

This indeed makes the entire experience better.

And the best part is that after the initial loading ting time, everything is so quick and smooth as only little data is transferred.

Unless you’d like to understand the deep technicalities, this idea is enough to understand the concepts of SPAs.

How does the Single Page Application work?

A SPA is a web application that interacts with the users by dynamically rewriting the current page instead of loading a completely new one.

This SPA approach nullifies the interruption of the user’s experience among the subsequent pages while making the application behave more like a desktop app.

On the ample websites, you may see a lot of repeating content.

Some of the content stays the same, shown in footers, headers, and navigations, while some of it remains constant in a specific section like banners.

SPAs take advantage of this repetition.

Let us suppose that your website view has a robotic infographic.

What do the traditional applications do? They just paint the entire picture on the server and then send it to your browser.

On the contrary, SPAs provide the paint-by-numbers guide for the site and then pipes the data and content to fill the template.

Here SPA comes into the picture when a user requests new content.

The new request causes the server to repaint the picture and then send it back in a traditional way.

But the picture is entirely different with SPAs.

With SPA, the requirement to repaint the entire picture is eliminated, and only the updated instructions are painted on the page, with the whole scenario being the same.

By transferring the page rendering that was being considered as the painting work till now from server to client can be dynamically rewritten.

Woahh!! This eliminated the need for an entire reload, making the SPA a lot faster.

Single Page Application Architecture!

The architecture of a Single Page Application is pretty easy.

The architecture of a SPA is composed of client-side and server-side technologies.

Server-Side Rendering

It has three choices to choose from. This includes:

Server-Side Rendering (SSR)

SSR is often chosen as it combines the promptness of SPA while not overloading the browser.

The SSR follows the following process:

  • The browser directs the request for an HTML file from a server.
  • The server obtains all the desired data, selects the Application, and produces its HTML file.
  • All the accessible content is then visible to the users.
  • The SPA framework adjoins the events, generates a virtual DOM, and executes further actions.
  • After this, the Application is ready to use.

Client-Side Rendering (CSR)

CSR is an alternative for the ones seeking simple-looking websites.

But it is required to be noted that CSR involves ample resources that might overload the browser.

However, if you have a heavy-traffic website, CSR is often preferred.

The CSR follows the following process:

  • The browser shares a request for an HTML file from a server.
  • The server reverts with a simple HTML file with associated styles and scripts.
  • The user views a specific loader image or a blank page while JS performs.
  • The Application obtains data, creates the views, and inserts it into DOM.
  • After this, the Application is ready to use.

Static Site Generators (SSG)

SSG is often considered a quick and excellent option.

But if you have some dynamic content, then SSG might not be the best support. The process it follows includes:

  • The browser leads to a request for an HTML file from a server.
  • The server reverts with a previously organised HTML file.
  • The user views the page.
  • The Application obtains the data, generates views, and inserts it into DOM.
  • The Application is then ready to use.

Key Features of Single Page Applications

  • Excellent user experience
  • No extra wait times
  • No page reloads
  • Content is presented in a simple, easy, and workable fashion
  • Heavy dependency on JavaScript

Advantages of Single Page Applications

  • Reduces the use of various resources
  • Easier to debug
  • Enhanced User Experience
  • Higher process speed
  • Codes can be reused to transition to other applications
  • Better Conversions
  • Mobile friendly
  • Higher response time
  • Increased speed
  • Makes a website unique and engaging
  • Caching Capabilities
  • Less complex implementation
  • Client-Side rendering
  • Can be distributed as a progressive web application

Since the SPA offers ample advantages to the users, it may lead to several disadvantages too!

Every advantageous thing has some minor disadvantages, and so does the SPA.

This includes:

Disadvantages of Single Page Applications

  • SPAs do not save users’ jumps between different states.
  • Difficulties with SEO Optimization
  • It May be vulnerable to attacks from cross-site scripting

Popular Single Page Application Examples

One of the finest ways to understand how a technology works are by analyzing the popular applications that are developed on the same technology.

The famous applications that use SPA include:


Gmail is one of the most classic examples of efficient single page applications.

Whenever you log in to your Gmail account, you only see a progress bar that fetches the data from the server at once only.

And when this rendering is done on the client-side and logged into your account, the web page doesn’t get reloaded.

Only the requested main section is updated, and the rest of the layout remains the same.


Another famous example of SPA is Facebook, in which only the chunks of the content get loaded whenever you scroll the website.

And the rest of the page remains the same!

Therefore, you do not even need to leave the current page for enduring your experience.


Netflix is one of the popular streaming services for watching movies and shows.

The application is developed on the React Single Page Application, allowing users to enjoy their favourite shows devoid of any lags.

The foremost benefit of using SPA for Netflix can be seen when we compare the data streamed quantity with the number of users accessing the data simultaneously.

Usage of Single Page Applications

Since the beginning of web application MPA was indeed in the leading position until the road to the SPA framework first appeared.

It was a built-in static HTML by several server-side technologies, including Python, PHP, Java and Ruby.

The traditional MPA makes multiple requests between server and client as every webpage was coming from a server.

But the developers required something like a page update devoid of any page reloads. And that is when the AJAX came with a hope that indicated how SPA seems in the near future.

Later in 2006, the jQuery release began the overcoming of current JavaScript.

Though it was not at all a SPA framework, it was an indicative pathway to the future.

However, it didn’t elegantly suit the data handling even after being a UI focused framework. But when it is about simple web applications, it was found as a perfect fit.

Later, to diminish these handling issues, web developers introduced Knockout JS with MVVM data binding.

It simplified the process by taking the view model and binding the same to the browser’s HTML.

The path to SPA was still too far at this step; there were no traces of it being much more efficient.

Later in 2009, the introduction of Backbone.js offered developers a light towards a lightweight client-side framework that can develop a SPA easily.

But then it led to a lot of hard work to code.

Not ending with this, the first-ever true SPA arrived because Angular.js brought new hope with all these ideas in 2010.

Client-side MVC, two-way data binding, dependency injections, and templates; all in one framework!

This was the beginning of a new era for Single Page Applications!! And the era is indeed increasingly shining.

Popular Single Page Application Frameworks

One size fits all!

It probably won’t work here if you think this implements everywhere!

The same JavaScript framework that works well for an application might not work well for yours.

Every project is different, and so does the requirements.

And each SPA framework offers different things and approaches to the same task.

However, you need to pick the best-suited framework with your unique requirements.

The most popular frameworks for a Single Page Application include:

Angular Single Page Application

Angular is a popular JavaScript framework introduced in 2010.

And the exclusive property of Angular is the unique programming language -TypeScript.

TypeScript is a more organised programming language having a featured-packed library based on JavaScript, making the development process more efficient and easier.

The popular applications using Angular Single Page App include Google Drive, Wix, and Gmail.

React Single Page Application

React is another popular JavaScript framework that was first introduced in 2013.

It’s a mature and lightweight framework that is ideal for developers who have started with JS.

The popular applications using React Single Application framework include WhatsApp, Instagram, Facebook, and Uber.

Vue Single Page Application

Vue framework is comparatively new as compared to react and angular but is often compared to them.

However, it is considered an ideal one for developers who prefer simplicity in the front-end frameworks.

The popular applications developed on the Vue SPA include Alibaba, Gitlab, and Baidu.

Other Frameworks

Apart from the popular ones, several other libraries and frameworks can also be used to create SPAs devoid of any fuss. This includes:

  • Meteor Js
  • Ember Js
  • Backbone Js
  • Aurelia
  • Knockout Js
  • Polymer Js


The road to deciding which type of application is the best fit for your project or company is yet to be identified!

Yes, whether a SPA or an MPA is the best fit?

Identifying it is indeed challenging.

But an expert always clarifies it!

Here’s a bit of professional advice!

When to choose SPA?

SPAs are rich in providing rich client-side functionality that does not require reloading the entire page on requests.

However, it is always good to choose SPA if you already have a well-pitched audience and you do not require pitching SEO from the same.

In short, SPAs are beneficial for applications that require real-time updates and ideal for those who need dynamic platforms with limited data to work.

For the sites functioning a seamless and faster user experience must choose the SPA>

Just like Facebook and Twitter!

But remember these are the popular brands that do not require SEO practices.

When not to choose SPA?

If you have a large company with a huge services range or you are new in the market with the motto of building a name, MPA is to choose!

Now that things are far different from the traditional applications, it is obvious to compare both the application types.

So are you ready to get clarity over the differences between them both?

Let us head towards the comparison of trending versus traditional!

Single-page application vs multi page application 

Parameters Single Page Application Multi Page Application
Definition SPAs are web applications that have a single web page only and the browser reloads specific sections of the page whenever a user requests. MPAs are web applications that have multiple web pages which are reloaded whenever the user requests.
Cross-Platform SPA is a cross-platform MPA can be a cross-platform if built using the right framework.
Speed It has smooth navigation and faster speed after being loaded. It requires a good internet connection especially when the webpages have a lot of graphical elements.
Loading time Initial loading time can be high but after that quick loading time It has a comparatively slow loading time.
Performance Higher performance Slow performance
Functioning It can work offline once loaded as it can cache. It requires good internet connectivity to function.
Security It is hard to secure Single page applications against cyberattacks. It can be protected against vulnerabilities.
Examples The popular examples of SPA:

·         Gmail

·         Facebook

·         Pinterest

·         PayPal

The popular examples of MPA:

·         Google Docs

·         Amazon

·         eBay

When to use Use SPA when you

·         Are planning to build mobile applications

·         Do not require SEO

·         SAAS solutions

·         Social Networks

·         Closed community requiring logins

Use MPA when

·         Enterprises that provide a wide array of products and services

·         eCommerce stores

·         Blogs

·         Product websites

·         SEO friendly web platforms

Code reusability Codes can be reused Codes cannot be reused
Code Separation The frontend and backend developers have independent and separate code bases. There is no clear separation between the backend and frontend.
Memory Leaks SPA can run for hours on the user’s device leading to higher memory consumption. MPA has a lifetime of minutes. Since they will be reloaded, it leads to less chance of memory leaks.
User experience Seamless user experience Satisfactory user experience.

 If SPA has so many advantages, why don’t we use SPAs everywhere?

Since SPAs have so many advantages, they still haven’t been adopted on a larger scale.

If you are also thinking about the same, you’ll be glad to know that there is a good reason behind it.

Earlier the search engines had a challenging time appropriately indexing a SPA.

If so, then what about today?

Earlier, there were some recommendations to make use of a unique Ajax crawling scheme that was deprecated.

So does that mean Google is now able to completely render Ajax?

But in an official announcement, it has been said that Google search is now generally able to crawl Ajax.

However, some reports indicate it is not completely able to do so.

And currently, it is recommended to use Progressive enhancement.

Does it mean that it is possible to use SPAs on the public internet with this recommendation?

It is possible to have user experience and performance altogether with good SEO properties.

And surprisingly, the Angular Universal pre-rendering engine use permits to:

  • Prerender the supplication on the backend
  • Ship the HTML to a browser with Angular js
  • Have an angular bootstrap on the client-side
  • And take over the page

Will single-page applications become more frequent in the future?

Before discussing the future of SPAs, imagine yourself using an SEO-friendly version of an eCommerce website that will not even refresh itself.

If this happens, each page reloads will indeed have a much-enhanced user experience and enhanced performance.

So, in short, we can say that the technical benefits are significant and even more so on the mobiles.

And yes, we can expect that SEO-friendly Single Page Applications will become more frequent to use in the near future.

Do you still have doubts in your mind?

Probably the below addressed answers to the FAQs may help you get more clarity over SPAs.


Are single-page applications good?

Indeed, Single Page Applications offer an enhanced user experience by easily navigating different pages without waiting for the web pages to reload.  

 What is best for single-page application?

Each framework is not regularly used. However, some of the best frameworks for SPAs are angular JS, React JS and Vue. 

 What is the difference between web application and single page?

The web application and single page application are two different approaches that are used to build web applications.

The traditional one performs most logic on the server, while SPA performs user interface logic in the browser.  

 What is single page application disadvantages?

The primary disadvantages of the Single page applications include

  • It doesn’t perform well with SEO
  • It is prone to cross-site scripting attacks.

What is single-page application and its benefits?

A SPA is a single page where most of the information remains the same, and only a few pieces of information are required to be updated at a time.

The SPA benefits are manifold, including enhanced user experience, higher performance, reduced resource utilisation, and increased speed. 

How SPA development benefits the developers?

The SPA is indeed a beneficial way to implement the application because

  • It provides a separation of back end and front-end processes
  • It is easier to scale

How does SPA development benefit the product users?

SPAs are smooth to navigate and quick to load. This enhances the positive user experience, leading to a higher retention rate among users.

How SPAs are beneficial from a business perspective?

Not only beneficial for the users or developers, but SPAs are also beneficial from the business perspective too.

The foremost benefits from a business perspective include:

  • Fast and responsive
  • Frictionless user experience
  • Better cache capabilities

Bottom Line!

SPA is the foremost choice for the applications that have various forms for storing and manipulating a huge amount of data while searching and sorting it.

This makes it a great fit for reservation systems, social networking apps, and other complex applications.

On the contrary, MPAs are perfect when the page is good to go with static content where users also do not interact much!

Since the SPA is increasingly shining in the technology world and indeed will continue to shine!

But clarity over choosing one is indeed challenging!

Based on the requirements, one that is considered the best fit for others might not work well for you.

However, getting an expert’s help will always be a better decision to get clarification over this!

What is the Importance of understanding User Experience on your Website and Application

What is the Importance of understanding User Experience on your Website and Application?

“A design is not about the looks, it’s more about the feeling, functionality and experience it imparts to the user.”

Are your Conversions rates still dropping despite adding phenomenal content and stunning imagery?

High Bounce rate, poor leads and lesser engagement stressing you?

It’s the end user experience that’s making this difference.

Steve Jobs has once said that,” Design is not just what it looks like and feels like. Design is how it works. And to get to the crux of how something works, you need to consider the user.”

Be it winning the loyalty of the customers or adding a long term value to the business, User experience turns out to be the trump card.

Keep reading to know the need and importance of a positive user experience, latest trends, how it is different from UI and its role in a B2B digital strategy.

What is User experience?

Coined by Apple’s Cognitive Scientist, Don Norman, UX or user experience is an approach that to ensure maximum user satisfaction while the user is exploring the website or app.

It’s all about boosting the overall experience by making the entire navigation process (website or app) seamless and delivering exactly what the user needs.

User experience is not a new term but has slowly made it has made its way to the mainstream and today, it’s the only way to survival in this digital world.

Why User Experience matters for your website and application?

The IT Industry is growing leaps & bounds and continues to go immersive and innovative as well.

With success stories such as those of MailChimp, AirBnB and Uber, user experience has proven its flagship that irrespective of the brand size, UX has the capability to deliver million dollar turnover to your product.

Looking for at why is user experience important? Here we go

1. High user engagement

Irrespective of the platform, mobile or desktop, you just have few seconds to grab the attention of the user.

Responsive and fast loading websites score pretty high on user retention.

Moreover, the websites and apps offering clear navigation instructions boost the customer retention and helps building an impressive first impression.

2. Get loyal customers

Websites and Apps that are engaging and captivating have a huge user base as well.

Even a minimalistic yet personalized interface would help you grab the attention as it delivers what exactly the users want with zero hassles.

This positive user satisfaction adds to customer loyalty and keeps them motivated to return and stay connected with the platform.

3. Improved ROI

Easy navigation, catchy content and stunning designs are three vital components that are critical to keep the customers satisfied with your business.

A loyal customer will not only stay connected with your brand but will also recommend your services to people in its vicinity for sure.

This ultimately pushes your customer base with zero effort. Thereby, allowing the ROI to make great strides.

4. Feature in the app store

A great user experience will automatically inspire your satisfied customers to leave great feedback, ratings and reviews.

This, in turn, will promote more downloads and will take the app to top charts on the app store.

Being featured on top will turn up more users organically.

5. Boost your Credibility

A website or app with great UX is not only loved by users but garners more visibility and brand awareness.

A great relationship between brands and customers will surely amplify the plausibility and credibility of your business and adds a great brand value.

Why do you need a good User Experience strategy?

A great user experience:

  • Boosts customer retention ratio
  • Triggers customer recommendations
  • Go for repeat customers
  • Improved conversion rates
  • Amps up brand value and credibility

Apart from that, a great UX lowers down the overall cost and improves the brands bottom line too!

Have a look at some stats that throw light on importance of good UX strategy:

  • 33% of the users shared that they’ll not visit the website again after a bad user experience.
  • 70% of the shoppers learnt about the brand through blogs and not ads.
  • 75% of the consumers check for the credibility of the website before shopping.

Success stories of some Big Names

Walmart’s ecommerce website experienced a whopping increase of 200% in their customer base post they improved their UI/UX design.

AirBnB studied their failures and customer behavior about the usage of their services.

They refined their strategy and their ROI jumped to millions soon. It turned them from zero to hero!

Bank of America planned to redesign their registration process after witnessing a drop in their traffic.

The newly designed and user-friendly registration page was able to capture 45% more leads than before.

What is difference between UI and UX?

UI & UX are interrelated but two different terms that are often mixed up by the professionals.

UI means User Interface and is all about the aesthetics and appearance!

It covers the web or app design aspects such as buttons, screens, pages, animations, images and other visual components that enable the user to interact.

While UX is all about how a user feels about that design. It’s the experience that matters.

It involves proper prototyping and wire-framing the structure to ensure a proper user that is seamless, relevant and easy to use.

UX keeps the user first while designing while UI deals in feature-first approach.

In a nut shell, if User experience is the journey then UI is the final destination of that journey.

A perfect blend of both UI and UX is quintessential to take the brand up a notch.

What are the top trends of UX design for web and app?

The UX design is taking a new and dynamic shape. The new UX is designed to cater primarily two major goals.

  • Delivering the best ever experience to the users when they interact with web or app.
  • Ensuring that the brands/businesses have the right tools and technology that helps them stay in the market and satisfy customers to maximum extent.

Here are 5 popular and upcoming trends to watch out for.

1. Personalization

The next level of increased personalization can be witnessed with enhanced and improved user experience design services.

New UX equips the modern user to have a control over their own experience such as from notifications to dashboards to checkout options.

2. AR & VR

Augmented Reality and Virtual Reality have taken the world by storm.

For example: By using this technology, ecommerce websites enable the customers to try the products before purchasing.

This boosts customer engagement and offers a convenient customer experience that helps them retain the business for years to come.

3. Data Visualization

Data visualization has been edifying and making strides from a couple of years.

Blending data visualization strategies with UX boosts engagement as well as help in validating the user’s interests.

Data is presented in the form of infographics and other visual formats make the entire user journey seamless and easily understandable.

4. Micro interaction

To make the large impact, small visual elements play a crucial role.

Micro-interactions are setting new standards for User Experience designs and have become quintessential for the new projects.

5. Responsive Design

New screens are born almost every year. Responsive designs ensure that websites remain perfect irrespective of screen size.

Fluidly of the interface and its ability to fit in every screen or browser space remains intact.

This ensures consistency and remarkable user experience.

Why UX is important for success of your business (B2B)?

What does UX means for business?

Is it worth investing in user experience?

Is it really important?  

Yes! It is. Have a look how.

1. Drastic reduction in cost

Making changes post production or release are not only difficult and complicated but incur additional financial burden.

Going for UX design ensures that all stages are properly planned, developed executed and tested.

2. Boosts leads and conversions

An easy to use and explore website help your business stand out from the crowd.

The more simple and minimalistic the design is, positive is the experience.

Using meaningful CTAs and lesser steps would further give a boost to you brand resulting in better lead generation and conversions.

3. Improved SEO

Google has been continuously improving their algorithms based on user intent and experience.

Google actively promotes the websites that offer great user experience and answers their questions aptly.

4. Leverages Brand Loyalty

A good combination of user experience elements boosts the brand loyalty as it helps in customer retention and keeps them hooked to your brand.

Great visual designs and iteration eases out the customer journey and drive better engagement.

5. Impressive Word of mouth recommendations

In today’s digital realm, word of mouth marketing is not only limited to our daily interactions but proves to be vital on social media platforms as well.

This new way of user experience platform aims at bridging the gaps between the brands and the customers, thereby bringing them more closer.

How to avoid UX failure?

Let’s throw some lights on common UX traps to avoid and how to make your UX a great success.

1. Proper budget allocation

An unclear value of user experience would result in additional cost and rework in development.

Proper time should be devoted along work some good brainstorming to work on the UX.

2. Professional team

Giving your project to an experienced UI/UX designing team ensures that property prototyping and wire framing is done.

The designs are scalable and as per latest trends /updates that reflect positive user experience.

3. New Designs

No research and no documentation would result in an ongoing rework at the same time adding zero value to the existing product.

Better prototyping and innovative designs ensure better product development while staying in the budget.

Getting Expert Help

A user experience can actually make or break your brand!

Best User experience design services enable your brand to maximize its potential and adding a holistic value to it.

The world of UX is complex and vast. You need right professional assistance that can edify your presence both on web as well as app.

The smart designers at Pollysys completely understand your concerns and deliver your exceptional UI/UX development fronts.

Get in touch with us at 02030034830 or drop a line at