How does Adding videos on the website help you get more user engagement

How does Adding videos on the website help you get more user engagement?

It is not a secret that video content has seen a meteoric hike in popularity.

And this rise is just the start of a new era.

And the numbers concerning referring to the videos compared to the text-based content make no less than a wonder.

So, does this number really impact the business’s lead conversion to clientele?

Or is it just hearsay?

Get acquainted with everything you need to know about the video addition to the websites and their associated benefits.

Why should one choose to add videos to the website?

Choosing to add a video on the website has not been very common but is essential at the same time.

Well, videos have a lot more to say about your brand, product and services.

People love to see videos, especially when they are entertaining or informational.

Adding them along with the content on the website means that the visitors will space more time on the website.

Adding videos to the website enhances user engagement while decreasing bounce rates.

Firstly, it needs to be understood how do the customers absorb the content?

Do they read it word to word?

Or just skim and scan it?

How much average time does a customer spend on the blog post?

Well, undoubtedly pretty complicated to understand and figure out with the opinions of a few!

But effective video content helps break up the text in the blog.

Getting attention is becoming shorter, and the beginning 10 seconds are crucial to mark the value of the remaining sections.

But this is your time when you can actually create the impact.

Let us dig into the importance of choosing videos content for your website and later getting familiar with the information concerning it.

  • Videos are an excellent way to share the brand story.

People require information to make an informed decision.

Videos engage people with the brand stories so that even viewers can imagine themselves and explore the services and products’ benefits offered by you.

  • Videos help people to get to know you and trust you at the same time.

Videos not only let you share the services or products but also enables you to showcase your personality.

Make sure you take this opportunity seriously and proceed with it the way it intends.

  • Videos are quick and convenient.

To be very honest, nobody has much time to read it all on the websites and even online.

People often look for ways that are actually to the point and worth listening to.

Time is precious, so the videos need to be generated so that it quickly grasps the user’s attention.

  • Videos keep the audience interested.

Videos provide the power to show off the services and products effectively in a shorter time duration.

This is an excellent opportunity to make something great and eye captivating to make the audience stay on the website for longer.

  • Videos keep people on your website for a longer time and even let them explore the website more.

Informative and short videos keep people engaged with the content for a longer time as compared to the pictures and texts.

In fact, you will be astonished to know that people stay 60% longer on the websites with videos than the websites with graphics and text only.

  • Video gets more engagement and exposure.

If you have landed on websites, rather than just going through the content only, you might have noticed a video content within just 10 seconds.

And if yes, then chances are there that rather than just reading the content, simply watching a visual will be a more easier way to get familiar.

  • It is growing popular across all channels.

If you are an active user of various platforms, you might have noticed that all the platforms focus on short videos.

Everything is associated with videos, whether it is about creating user engaging content or making familiar with brands or any other offers.

Becoming a popular way on all platforms, how can it lack in bringing the benefits to your platform?

  • It is a powerful sales tool.

If you are a business person, this will probably answer your doubts clearly.

It is said that a picture can tell a thousand words. Well, if so, then a video can tell at least a million.

Pretty colossal number, right?

But that’s true!

It is beneficial in boosting sales, and out of 100%, 66% of users prefer watching videos to buy a product or acquire services.

In short, video content addition is alluring and eye-catching.

A perfect way to entice the visitors!

Not only this, but it has the power to:

  • Increase the website traffic
  • Engage visitors
  • Bump up the conversions
  • Keep people on the sites
  • Enhances the search rankings

Unique ways businesses can use videos to engage audiences.

  • Engaging category influencers

Customers love videos as long as they are entertaining or informative.

Engage the category influencers and create brand-based videos with production values.

  • Go for a hot and trending topic.

Identify an opportunity to trend hot topics that can engage the audience in the content.

Create a spot with the same situation and tell a story about what may happen next.

Well, do not forget to keep it relevant and straightforward.

  • Do not be afraid to get personal.

Grab the audience’s attraction with an offer or highlighted image to catch their eye.

Once you have grabbed the attention, make the beginning a few seconds worth watching.

This may include the positive impacts that your services may offer them.

And the best part is you can do it emotionally and concisely.

Well, services hit separately when they are personally connected.

Use the positive or emotional connection to build a bond with the targeted audience.

  • Target a search query

The business-associated search queries are ample that can be simply targeted to attract the audience.

Especially the “HOW-TO” questions.

People often search for the questions and look for the answers not only on one platform but on many.

Well, it is always good to answer those queries using short videos that may help them understand the logic behind them.

But not a long video may help with this.

As an engaging and short video may be the right pitching to hit the targeted audience.

  • Stand out with personalised video content.

Personalised videos are the best to connect and stand out simultaneously.

When the customers find their name or the brand name in the video thumbnail, they are more likely to click on it.

  • Choose animations

Animations are indeed an excellent way to create impact.

You can choose to use the animation video to communicate better rather than just selecting a talking head.

Not only this, but animations prove themselves to be the best than other styles because

  • It has the ability to create a scene that suits the message
  • It offers the flexibility to add transition slides and captions
  • It provides the creative freedom to hit the point directly.
  • And most importantly, it enables businesses to feature the brand attributes to support the message they wanna convey.
  • Convert case studies to videos content

Gone are the days when only case studies could share the business’s experience.

It is still crucial to build trust and gain the business to business clients’ interest.

But does that apply to the audience as well?

Well, the same concept may not work with the clients, and attracting them is an entirely different scenario.

The formal case studies may not impact the target audience the same way as video content does.

Turn the case studies into video content like video testimonials and compelling storytelling, and client interviews.

  • Ensure to offer value

Video content must include the offer giving the viewers the real value.

Do not push the videos about the excellent services or products.

Focus on creating authentic videos where you offer the takeaways, insights, and action items.

Ensure that the offer is clear to the audience only in the first five seconds.

  • Focus on the story, not on the selling

Nobody is interested in the pushed selling ways that forcibly push the audience to grab the services.

Sales pitching is not at all engaging.

Instead, it may take away the interest of the clients.

Hook first with storytelling.

Just give a hint of selling the same.

A little extra care to pitch it the right way.

  • Go for a weekly live-streamed podcast.

Setting up a live streaming studio and in-house podcast is an inexpensive way that allows brands to engage their audience.

It can cover a wide range of topics, including industry insights, news, and interviews with the industry’s happy clients or leaders.

But before moving further, it is essential to understand the difference between a podcast and video content!

Difference between video content and podcast

Difference between video content and podcast

The primary difference between video content and podcast is that

Podcasts are audio programs that are recorded on any audio recording device.

On the contrary, videos are the visual and audio recordings that are recorded on phones, web cameras, and phones.

In short, the podcast is a regular audio program delivered in a compressed digital format, whereas video content goes beyond including the videos.

Best practices for using videos on the website

There are several ways you can choose about adding a video to the website.

But the exact process for adding videos differs depending on the services you have used to host or design the website.

Having videos on the website won’t help at all if the practices are not followed well!

However, the expectations to attain the heights require looking at several practices. This may include:

  • Focusing on quality
  • Paying attention to the video placement
  • Building for accessibility
  • Go short
  • Choosing an eye-appealing thumbnail
  • Keep load time fast
  • Be responsive
  • Ask a question

Where can the videos on websites be used?

Videos can go everywhere and anywhere on the website.

This may include

  • Homepage videos
  • Service or product page videos
  • Landing page videos
  • About Page videos
  • Blog videos
  • Customer Story videos
  • Support portal or how-to videos
  • Careers page video

Can I use YouTube videos on my website?

Yes, you can also use your YouTube videos on the website. Since YouTube is the second most used search engine, it is completely beneficial to use the platform for the videos.

Not only the benefits, but this platform also enables the users with a higher degree of functionality and control.

What type of videos should be made?

What type of videos should be made

Videos are a versatile medium to make the audience engaged in your content.

And the best part is that it can be used in diversified ways to delight customers.

Wondering what ways can be adopted to get a better customer engagement?

Well, here are a few types that can make your audience feel welcome.

  1. Welcome Video

Whether you have a product, service, or an application or software associated business, it is always great to greet the new users with an engaging welcoming video.

Instead of going so in-depth, choose to use the short video that makes the audience interested in listening to it till the end.

Well, in other words, think of taking it as an opportunity to tell your audience and client who exactly you are and what your business is all about.

  1. Services and Products

Advertisements are indeed a part of life.

You must have seen ample commercials while watching your favourite shows and even knowledgeable videos.

Ever thought about why these commercials are just shown in between?

This might be done with the hope of redirecting to their services or products.

Indeed these commercials are costly, making it not everyone’s cup of tea.

But at least you can get it on your website right.

Well, video engagement provides the details to the consumers in a better manner that probably the other ways may not be able to do.

  1. Customer Testimonials

Word of mouth works everywhere.

And people tend to believe more than what they get to hear.

So does that mean everything you hear is true?

Well, no, in the digital media world, customers tend to listen to the other customers’ views about the services they have acquired from the company.

This marks a considerable role in attracting customers to the products and services.

Obviously, people will be sceptical about the services, but a customer’s testimonial can help overcome that.

  1. Instructional videos

Nobody reads the long instruction manuals.

And that is what YouTube’s tutorial section says!

Obviously, who wants to read a long manual and then perform the steps?

After all, when you can easily see and perform.

Well, an instructional or tutorial video can bring the audience to your platform.

Things to avoid while making a video for the website

Obviously, when there are ample advantages of adding videos to the websites that can be seen clearly, there must be a few things to avoid when sharing one.

The primary goal is to create engaging content, and these avoidance tricks can help get a better reach.

This includes

  • Keep the messages short and simple.
  • Do not bore the audience
  • Do not over-promote the business
  • Shoot with a script

Get help adding videos to the websites.

Since videos are more exciting ways to engage the audience, it is still not everyone’s cup of tea.

Well, yes, it actually requires adequate expertise to reach the target audience the way it should.

Probably after reading all this, you might think of adding videos on your own?

But will the impact be the same way that it should?

Or you may miss out on something essential?

Well, in such a case, getting professional help can be the reliable way to get it all done.

Benefits of using video content on websites

  • Quickly delivers the message
  • Engages the website visitors effectively
  • Drive traffic to the website
  • Be entertaining
  • It gives a unique personality to the company
  • Strengthens the bond with the visitors
  • Boosts the reach
  • It makes you stand out from the competition
  • Encourages regular visits to the website
  • It makes your platform “BE REMEMBERED.”
  • Users can follow along
  • Video content hits all of the senses
  • Improves the rank on search engine result pages


Along with the engaging content and video addition, businesses need to choose the ways that don’t slow down the performance of their websites.

Well, obviously, a professional is required to get a feasible solution to it, but yes, adding video to a website doesn’t make it heavy, and speed also doesn’t get affected.

So, where should you start?

Starting the journey of adding videos to the websites requires expertise.

But what is essential here is where exactly to start?

Well, a simple solution here is counting on the best, and they’ll handle the rest!

Pollysys will help you with the following!

Understanding the audience

Who exactly is the target audience?

What do they want, and what should you include in your video?

How will this video help the targeted audience?

You will get help in identifying it all, focusing on a better reach.

Making videos stand up with eye-appealing titles and thumbnails.

It is said that beautiful and straightforward thumbnails can enhance user engagement by 154%.

Whether it is about posting the videos on the video-sharing platforms or any other, the first thing that users actually see is the thumbnail.

So, it is worth putting effort in creating an eye-catchy yet unique thumbnail.

And do you think it’s over?

Well, not really.

Pollysys facilitates hooking up the audience with engaging video content and adding various ways to attract traffic.

Get in touch now to acquire it all!

Bottom Line!

Boosting the user engagement for the websites can be an arduous process.

But adding the video to the websites can be an exciting yet rewarding one only if done right!

Not sure how?

Get in touch with the technical experts and drop the worries about your website and its affecting performance due to wrong video uploads.

An Ultimate Guide About single page application by Pollysys IT Solutions

An Ultimate Guide About single page application by Pollysys IT Solutions

“Single Page Application is a web application that interacts with the web browsers by dynamically rewriting the present web page with new data from the server rather than using the default web browser method to load the entire new page.”

“SPAs are made in such a way that there is NO PAGE REFRESH.”

Single Page Applications are increasingly becoming a popular choice among the social media platforms and most high traffic sites.

This is because of the seamless and outstanding user experience it offers.

  • But what exactly is a single-page application?
  • How exactly does it work?
  • Is it different from the traditional one?
  • And why is it seeking so much attention?

If you are also looking for answers to these, you have come to the right place.

Let us get acquainted with a complete piece of information on Single Page applications.

What is Single Page Application?

A single page application is a web-based application that preloads within the browser.

It’s an application that dynamically rewrites the current web page with new data from the server rather than choosing the default way of reloading the new pages.

That means it simply eliminates the requirement of reloading a web page every time while providing the relevant content for user interactions.

It is a more modern approach to application development.

Understanding it with the help of an example!

You are probably familiar with the various popular applications like Facebook, Netflix, and Gmail.

And you might not know that these famous applications are single page applications.

If you are also a frequent user of these applications, you probably have noticed that the screen does not change much whenever you click on something!

And even the headers and sidebars stay the same, right?

That is essentially the primary idea behind the SPA.

A heavy application’s base requires to be downloaded at the start only, and later there are the bits that alter.

This indeed makes the entire experience better.

And the best part is that after the initial loading ting time, everything is so quick and smooth as only little data is transferred.

Unless you’d like to understand the deep technicalities, this idea is enough to understand the concepts of SPAs.

How does the Single Page Application work?

A SPA is a web application that interacts with the users by dynamically rewriting the current page instead of loading a completely new one.

This SPA approach nullifies the interruption of the user’s experience among the subsequent pages while making the application behave more like a desktop app.

On the ample websites, you may see a lot of repeating content.

Some of the content stays the same, shown in footers, headers, and navigations, while some of it remains constant in a specific section like banners.

SPAs take advantage of this repetition.

Let us suppose that your website view has a robotic infographic.

What do the traditional applications do? They just paint the entire picture on the server and then send it to your browser.

On the contrary, SPAs provide the paint-by-numbers guide for the site and then pipes the data and content to fill the template.

Here SPA comes into the picture when a user requests new content.

The new request causes the server to repaint the picture and then send it back in a traditional way.

But the picture is entirely different with SPAs.

With SPA, the requirement to repaint the entire picture is eliminated, and only the updated instructions are painted on the page, with the whole scenario being the same.

By transferring the page rendering that was being considered as the painting work till now from server to client can be dynamically rewritten.

Woahh!! This eliminated the need for an entire reload, making the SPA a lot faster.

Single Page Application Architecture!

The architecture of a Single Page Application is pretty easy.

The architecture of a SPA is composed of client-side and server-side technologies.

Server-Side Rendering

It has three choices to choose from. This includes:

Server-Side Rendering (SSR)

SSR is often chosen as it combines the promptness of SPA while not overloading the browser.

The SSR follows the following process:

  • The browser directs the request for an HTML file from a server.
  • The server obtains all the desired data, selects the Application, and produces its HTML file.
  • All the accessible content is then visible to the users.
  • The SPA framework adjoins the events, generates a virtual DOM, and executes further actions.
  • After this, the Application is ready to use.

Client-Side Rendering (CSR)

CSR is an alternative for the ones seeking simple-looking websites.

But it is required to be noted that CSR involves ample resources that might overload the browser.

However, if you have a heavy-traffic website, CSR is often preferred.

The CSR follows the following process:

  • The browser shares a request for an HTML file from a server.
  • The server reverts with a simple HTML file with associated styles and scripts.
  • The user views a specific loader image or a blank page while JS performs.
  • The Application obtains data, creates the views, and inserts it into DOM.
  • After this, the Application is ready to use.

Static Site Generators (SSG)

SSG is often considered a quick and excellent option.

But if you have some dynamic content, then SSG might not be the best support. The process it follows includes:

  • The browser leads to a request for an HTML file from a server.
  • The server reverts with a previously organised HTML file.
  • The user views the page.
  • The Application obtains the data, generates views, and inserts it into DOM.
  • The Application is then ready to use.

Key Features of Single Page Applications

  • Excellent user experience
  • No extra wait times
  • No page reloads
  • Content is presented in a simple, easy, and workable fashion
  • Heavy dependency on JavaScript

Advantages of Single Page Applications

  • Reduces the use of various resources
  • Easier to debug
  • Enhanced User Experience
  • Higher process speed
  • Codes can be reused to transition to other applications
  • Better Conversions
  • Mobile friendly
  • Higher response time
  • Increased speed
  • Makes a website unique and engaging
  • Caching Capabilities
  • Less complex implementation
  • Client-Side rendering
  • Can be distributed as a progressive web application

Since the SPA offers ample advantages to the users, it may lead to several disadvantages too!

Every advantageous thing has some minor disadvantages, and so does the SPA.

This includes:

Disadvantages of Single Page Applications

  • SPAs do not save users’ jumps between different states.
  • Difficulties with SEO Optimization
  • It May be vulnerable to attacks from cross-site scripting

Popular Single Page Application Examples

One of the finest ways to understand how a technology works are by analyzing the popular applications that are developed on the same technology.

The famous applications that use SPA include:


Gmail is one of the most classic examples of efficient single page applications.

Whenever you log in to your Gmail account, you only see a progress bar that fetches the data from the server at once only.

And when this rendering is done on the client-side and logged into your account, the web page doesn’t get reloaded.

Only the requested main section is updated, and the rest of the layout remains the same.


Another famous example of SPA is Facebook, in which only the chunks of the content get loaded whenever you scroll the website.

And the rest of the page remains the same!

Therefore, you do not even need to leave the current page for enduring your experience.


Netflix is one of the popular streaming services for watching movies and shows.

The application is developed on the React Single Page Application, allowing users to enjoy their favourite shows devoid of any lags.

The foremost benefit of using SPA for Netflix can be seen when we compare the data streamed quantity with the number of users accessing the data simultaneously.

Usage of Single Page Applications

Since the beginning of web application MPA was indeed in the leading position until the road to the SPA framework first appeared.

It was a built-in static HTML by several server-side technologies, including Python, PHP, Java and Ruby.

The traditional MPA makes multiple requests between server and client as every webpage was coming from a server.

But the developers required something like a page update devoid of any page reloads. And that is when the AJAX came with a hope that indicated how SPA seems in the near future.

Later in 2006, the jQuery release began the overcoming of current JavaScript.

Though it was not at all a SPA framework, it was an indicative pathway to the future.

However, it didn’t elegantly suit the data handling even after being a UI focused framework. But when it is about simple web applications, it was found as a perfect fit.

Later, to diminish these handling issues, web developers introduced Knockout JS with MVVM data binding.

It simplified the process by taking the view model and binding the same to the browser’s HTML.

The path to SPA was still too far at this step; there were no traces of it being much more efficient.

Later in 2009, the introduction of Backbone.js offered developers a light towards a lightweight client-side framework that can develop a SPA easily.

But then it led to a lot of hard work to code.

Not ending with this, the first-ever true SPA arrived because Angular.js brought new hope with all these ideas in 2010.

Client-side MVC, two-way data binding, dependency injections, and templates; all in one framework!

This was the beginning of a new era for Single Page Applications!! And the era is indeed increasingly shining.

Popular Single Page Application Frameworks

One size fits all!

It probably won’t work here if you think this implements everywhere!

The same JavaScript framework that works well for an application might not work well for yours.

Every project is different, and so does the requirements.

And each SPA framework offers different things and approaches to the same task.

However, you need to pick the best-suited framework with your unique requirements.

The most popular frameworks for a Single Page Application include:

Angular Single Page Application

Angular is a popular JavaScript framework introduced in 2010.

And the exclusive property of Angular is the unique programming language -TypeScript.

TypeScript is a more organised programming language having a featured-packed library based on JavaScript, making the development process more efficient and easier.

The popular applications using Angular Single Page App include Google Drive, Wix, and Gmail.

React Single Page Application

React is another popular JavaScript framework that was first introduced in 2013.

It’s a mature and lightweight framework that is ideal for developers who have started with JS.

The popular applications using React Single Application framework include WhatsApp, Instagram, Facebook, and Uber.

Vue Single Page Application

Vue framework is comparatively new as compared to react and angular but is often compared to them.

However, it is considered an ideal one for developers who prefer simplicity in the front-end frameworks.

The popular applications developed on the Vue SPA include Alibaba, Gitlab, and Baidu.

Other Frameworks

Apart from the popular ones, several other libraries and frameworks can also be used to create SPAs devoid of any fuss. This includes:

  • Meteor Js
  • Ember Js
  • Backbone Js
  • Aurelia
  • Knockout Js
  • Polymer Js


The road to deciding which type of application is the best fit for your project or company is yet to be identified!

Yes, whether a SPA or an MPA is the best fit?

Identifying it is indeed challenging.

But an expert always clarifies it!

Here’s a bit of professional advice!

When to choose SPA?

SPAs are rich in providing rich client-side functionality that does not require reloading the entire page on requests.

However, it is always good to choose SPA if you already have a well-pitched audience and you do not require pitching SEO from the same.

In short, SPAs are beneficial for applications that require real-time updates and ideal for those who need dynamic platforms with limited data to work.

For the sites functioning a seamless and faster user experience must choose the SPA>

Just like Facebook and Twitter!

But remember these are the popular brands that do not require SEO practices.

When not to choose SPA?

If you have a large company with a huge services range or you are new in the market with the motto of building a name, MPA is to choose!

Now that things are far different from the traditional applications, it is obvious to compare both the application types.

So are you ready to get clarity over the differences between them both?

Let us head towards the comparison of trending versus traditional!

Single-page application vs multi page application 

Parameters Single Page Application Multi Page Application
Definition SPAs are web applications that have a single web page only and the browser reloads specific sections of the page whenever a user requests. MPAs are web applications that have multiple web pages which are reloaded whenever the user requests.
Cross-Platform SPA is a cross-platform MPA can be a cross-platform if built using the right framework.
Speed It has smooth navigation and faster speed after being loaded. It requires a good internet connection especially when the webpages have a lot of graphical elements.
Loading time Initial loading time can be high but after that quick loading time It has a comparatively slow loading time.
Performance Higher performance Slow performance
Functioning It can work offline once loaded as it can cache. It requires good internet connectivity to function.
Security It is hard to secure Single page applications against cyberattacks. It can be protected against vulnerabilities.
Examples The popular examples of SPA:

·         Gmail

·         Facebook

·         Pinterest

·         PayPal

The popular examples of MPA:

·         Google Docs

·         Amazon

·         eBay

When to use Use SPA when you

·         Are planning to build mobile applications

·         Do not require SEO

·         SAAS solutions

·         Social Networks

·         Closed community requiring logins

Use MPA when

·         Enterprises that provide a wide array of products and services

·         eCommerce stores

·         Blogs

·         Product websites

·         SEO friendly web platforms

Code reusability Codes can be reused Codes cannot be reused
Code Separation The frontend and backend developers have independent and separate code bases. There is no clear separation between the backend and frontend.
Memory Leaks SPA can run for hours on the user’s device leading to higher memory consumption. MPA has a lifetime of minutes. Since they will be reloaded, it leads to less chance of memory leaks.
User experience Seamless user experience Satisfactory user experience.

 If SPA has so many advantages, why don’t we use SPAs everywhere?

Since SPAs have so many advantages, they still haven’t been adopted on a larger scale.

If you are also thinking about the same, you’ll be glad to know that there is a good reason behind it.

Earlier the search engines had a challenging time appropriately indexing a SPA.

If so, then what about today?

Earlier, there were some recommendations to make use of a unique Ajax crawling scheme that was deprecated.

So does that mean Google is now able to completely render Ajax?

But in an official announcement, it has been said that Google search is now generally able to crawl Ajax.

However, some reports indicate it is not completely able to do so.

And currently, it is recommended to use Progressive enhancement.

Does it mean that it is possible to use SPAs on the public internet with this recommendation?

It is possible to have user experience and performance altogether with good SEO properties.

And surprisingly, the Angular Universal pre-rendering engine use permits to:

  • Prerender the supplication on the backend
  • Ship the HTML to a browser with Angular js
  • Have an angular bootstrap on the client-side
  • And take over the page

Will single-page applications become more frequent in the future?

Before discussing the future of SPAs, imagine yourself using an SEO-friendly version of an eCommerce website that will not even refresh itself.

If this happens, each page reloads will indeed have a much-enhanced user experience and enhanced performance.

So, in short, we can say that the technical benefits are significant and even more so on the mobiles.

And yes, we can expect that SEO-friendly Single Page Applications will become more frequent to use in the near future.

Do you still have doubts in your mind?

Probably the below addressed answers to the FAQs may help you get more clarity over SPAs.


Are single-page applications good?

Indeed, Single Page Applications offer an enhanced user experience by easily navigating different pages without waiting for the web pages to reload.  

 What is best for single-page application?

Each framework is not regularly used. However, some of the best frameworks for SPAs are angular JS, React JS and Vue. 

 What is the difference between web application and single page?

The web application and single page application are two different approaches that are used to build web applications.

The traditional one performs most logic on the server, while SPA performs user interface logic in the browser.  

 What is single page application disadvantages?

The primary disadvantages of the Single page applications include

  • It doesn’t perform well with SEO
  • It is prone to cross-site scripting attacks.

What is single-page application and its benefits?

A SPA is a single page where most of the information remains the same, and only a few pieces of information are required to be updated at a time.

The SPA benefits are manifold, including enhanced user experience, higher performance, reduced resource utilisation, and increased speed. 

How SPA development benefits the developers?

The SPA is indeed a beneficial way to implement the application because

  • It provides a separation of back end and front-end processes
  • It is easier to scale

How does SPA development benefit the product users?

SPAs are smooth to navigate and quick to load. This enhances the positive user experience, leading to a higher retention rate among users.

How SPAs are beneficial from a business perspective?

Not only beneficial for the users or developers, but SPAs are also beneficial from the business perspective too.

The foremost benefits from a business perspective include:

  • Fast and responsive
  • Frictionless user experience
  • Better cache capabilities

Bottom Line!

SPA is the foremost choice for the applications that have various forms for storing and manipulating a huge amount of data while searching and sorting it.

This makes it a great fit for reservation systems, social networking apps, and other complex applications.

On the contrary, MPAs are perfect when the page is good to go with static content where users also do not interact much!

Since the SPA is increasingly shining in the technology world and indeed will continue to shine!

But clarity over choosing one is indeed challenging!

Based on the requirements, one that is considered the best fit for others might not work well for you.

However, getting an expert’s help will always be a better decision to get clarification over this!

What are the best CRMs for small businesses

What Are The Best CRMs For Small Businesses?

The term CRM stands for Customer Relationship Management. It is software that helps businesses manage customers and potential customers by freeing up your time and saves your energy for focusing on business development.

Are you looking for a reliable CRM for your small business? But don’t have an idea about it?

Don’t worry; we will tell you everything about it. There are so many questions to answer including, what is CRM, how to pick the right one, how it helps, and what you can expect from CRM software. So, let’s head towards it then.

What is CRM Software?

CRM software is an all-in-one tool that manages customer information, sends emails, adds notes, provides customer satisfaction, and endows with so many features. And the best part is that you can do it all without even leaving the CRM software platform. Isn’t it a great thing? Indeed it is!

With the business’ development and growth, proceeding with manual processes becomes challenging and inefficient. And if the manual things are not appropriately managed, it can cost you a lot and affect the sales. CRM facilitates keeping everyone in your company on the same page; sales, customer support, marketing will provide all the data they require to succeed in their roles.

Numerous CRM companies are offering the services to businesses. But do you know that before choosing one, do you know what you need to look into a CRM software? Which can be the best one for your business? And many more questions to analyze. Let us check on to the exact step by step, starting with keeping a few things in mind.

Essentials to Keep in Mind!

1. Ease of accessibility: Your CRM software is going to be used a lot. Not monthly, not weekly, but every single day. So you must ensure that the software you are choosing must be easy to use. Hassling with the software every day can never be the solution. For this, your software must be easy to use.

2. Funnel Management: If you have an in-house sales team, then funnel management can be vital. With this feature, you will track your contacts from branding to brand evangelist, devoid of missing a single beat.

3. Cloud-based client management systems: With this feature, you will access all your client details from anywhere. According to research, around 65% of the businesses utilizing mobile-friendly CRMs exceeded their sales target.

4. Low budget: Start-ups and small businesses always look for a cost-effective solution. That is why it is essential to choose the one that fits your budget.

5. Easy to learn: The learning phase is imperative. Most businesses don’t have the time to learn and master the complex software, and for this reason, it is essential to choose the easy-to-learn solution for your business.

6. Integrates well with other tools: It is always good to choose the software that can blend well with your other tools to produce the ultimate results.

7. Customer Support: Customer support is an essential factor in taking the services from a tool or service provider. It is always helpful to choose the one that offers reliable customer support to get going.

Why do Developing Businesses Need to Use CRM?

In the initial phase, managing the contact information and customers is not complicated. But once the businesses take a kick start and start with their journey to the next level, you will be getting a lot of employees, customers, and so much information to manage that things get a little challenging to handle on your own.

Business growth is indeed an excellent thing, but when it comes to organizing and managing the complete information and data on your own, things get a little more complicated. And that is where CRM software can be a savior. It helps you manage and organize the client’s information.

Sales and marketing touchpoints like website, email, live chat, social media, and phone can also be tracked to endow the businesses with detailed context on client’s feedback and other activities.

Therefore, with so many features, we can conclude that CRM software helps save a lot of your precious time. However, this much information is not enough to get started with the CRM software. You need to check on the benefits as well. Let us take a look at it.

Benefits of CRM Software!


1. Contact information organization: CRM software facilitates organizing the information regarding all your contacts. It allows the businesses to keep track of the customers about what has been discussed and, while talking about the sales information, aligns the team, so your sales run smoothly.

2. Sales Reporting: With this feature, you can track several metrics, including the calls made, emails sent, booked meetings, and closed deals plus quota attainment, to understand what your team is doing and what measures you can take to improve the overall performance.

3. Accurate sales analysis: With this feature, you don’t need to rely on those complicated excel sheet formulas. Reliable CRM software can help you with this by generating the sales record to easily predict the revenue.

4. Customer Segregation: Segregate your customers by several factors, including location, close date, deal size, and anymore to get the leads that require focus.

5. Scaling sales process: A routine sales process is the key to test new sales strategies. The data and information you keep in your CRM software will help determine ineffective and effective sales behaviors. This will help you develop your business with time.

6. Cross-team alignment: You can see your contacts’ profiles that indicate if they have been communicated with recently.

7. Increased revenue and profit: Everybody dreams of increased revenues and profits. The CRM Software will help you attain that in real and you will get a better ROI.

Now that you have sufficient knowledge about CRM software, it is good to know about the list of topmost CRM software service providers. But before getting into the same, it is essential to maintain the relationship with your customers in real. The software will only help you manage and organize the relations and information, not building it from the start.

Best CRM Softwares

1. Drip


Drip is one of the leading eCommerce CRM software that is considered an excellent option for small businesses. It is very easy-to-use software with a powerful and beautiful user interface. It offers easy list segmentation, content customization, conversion tracking, purchase intent marketing, straightforward build email campaigns, and automation workflows, and many more.

You can also integrate Drip with the best third-party services, including lead generation software, email services, and many more. Drip is loaded with a wide range of features. Let us check a few of them.

Features of Drip

  1. Advanced contact management
  2. Native integration with popular third-party services
  3. Marketing automation workflows
  4. Content customization
  5. Purchase intent marketing
  6. eCommerce user tracking
  7. Actionable reports
  8. Automatic revenue attribution
  9. Easy email list segregation

2. Sendinblue:


It is a powerful email marketing service that offers all the features you require to serve as a CRM. It is considered an excellent option for businesses of any size as you can get started with it for free and then upgrade to the premium when the company develops and shines nicely.

With offering reliable email delivery, email marketing, and many more, Sendinblue provides a wide range of features.

Features of Sendinblue

  1. Powerful marketing automation tools
  2. Easy personalization and segmentation
  3. Detailed and actionable analytics
  4. A/ B Testing
  5. Landing page and sign up form builder Automatic send time optimization
  6. Easy Facebook ads and retargeting
  7. Transactional emails delivery
  8. SMS and chat marketing tools

3. HubSpot:


HubSpot is a well-admired and one of the best CRM Softwares for small businesses seeking cost-effective CRM solutions. It is an easy-to-use software that offers a wide range of CRM tools to manage things well.

It has a friendly interface that lets you check the complete sales pipeline right on your dashboard. Also, it offers mobile applications as well for android and iPhone users and integrates with more than 300 apps and services, including WordPress, lead generation software, and many more. Let us take a look at its unique features.

Features of HubSpot

  1. Custom filters to sort contacts
  2. Place phone calls right from CRM
  3. Personalize email sequences for existing customers and leads
  4. Get real-time notifications
  5. Integrate with popular tools including Shopify, Microsoft, and many more
  6. Schedule email and tasks
  7. Store unlimited users, up to a million contacts, and customer data

4. Constant Contact:


It is a widely popular email marketing service that can be used as a CRM. It is considered an excellent option for small businesses to use a dashboard, sales funnels, marketing automation, and helpful drag and drop for email creation.

It allows you to store and manage contacts and their information. It also allows third-party integrations from the vast marketplace.

Features of Constant Contact

  1. Easy list segregation
  2. Email scheduling
  3. 100+ email templates
  4. Runs Instagram and Facebook ads to grow the email list
  5. Drag and drop builder to generate emails
  6. Marketing automation to make leads
  7. Easy integration

5. Salesflare:


Salesflare is one of the popular CRMs that says “Less work and more sales” through its tagline. It allows you to connect to the customers and can quickly get started with just a few clicks. Salesflare gathers the lead’s contact info from social profiles, public sources, and email signatures. It automatically logs your meeting and phone calls, so you don’t need to worry about the boring data entries.

Features of Salesflare

  1. Meeting and calls are recorded
  2. Keeps you organized
  3. Sales opportunities placed in easy to read dashboard
  4. To do lists automatically generated to keep you stay productive
  5. Files exchanged with customers are automatically tracked and sorted
  6. Contact information is gathered and updated from public sources
  7. Notifications to keep you updated about the messages.

6. Zoho:


Zoho is cloud-based software that gives you all the necessities to run your small business. A robust set of sales and marketing features with Saas apps and online productivity tools. It helps to organize the contacts, manage the sales market of the brand, endow with customer support, and many more.

Features of Zoho

  1. Team collaboration tools and team roles
  2. Built-in security measures to keep the data safe
  3. Multichannel contact management
  4. Sales lead management
  5. AI voice assistant for generating intelligent dashboards and forecasting business trends
  6. Mobile applications to keep everything easily accessible
  7. IT management for handling support tickets and monitoring websites
  8. Detailed analytic reports

7. PipeDrive:


Pipedrive is user-friendly CRM software that is designed to be fast and straightforward. With its management feature, you can get an overview of the entire sales process. It is built-in simple to identify the leads and maintain relationships easily.

Features of Pipedrive

  1. Email templates
  2. Mobile alerts and email reminders
  3. iOs and android mobile applications
  4. API for easy integration with other software
  5. Sales forecasting
  6. Trend analysis
  7. Drag and drop tasks
  8. Backup and encryption to keep data secure
  9. Email integration to keep sales communication in one place

Bottom line!

After reading the article, we hope you know more about CRM software and all the essentials concerning it. Now that you have enough knowledge about CRMs, it is time to start assessing things. However, it is essential to chew all the pros and cons well before deciding on something. Whatever tool you pick for your business’s growth and development, make sure you pick up all the essential knowledge and analyze the answers to all the whats, whys, and hows.

CRM software can be proven as a blessing for organizing and managing things related to your business. It can help you in many ways by saving you valuable time and money. So drop the manual management and choose the best CRM software for your business that caters to all the essential requirements.

Ecommerce Web Development

Target Your Business Audience Through Ecommerce Web Development

The eCommerce industry is at the peak for the past some time, particularly since last year. Covid-19 has realized the all-size businesses the value of eCommerce when every manual business has suffered a lot, and online trading has performed well. According to the statistics, eCommerce sales are augmenting worldwide, which indicates that an enormous number of customers are looking to shop from the comfort of their homes.

Web development plays a crucial role in taking the business to the next level and modernizing eCommerce business solutions. Ecommerce has transfigured the way of life and become the fastest growing industry. It has linked the sellers and buyers from every part of the country regardless of their geographical location.

Ecommerce is a vast platform that has linked everyone nicely all over the world. It offers boundless freedom to the customers to check on the services and products from any part of the world with no restrictions. So, you don’t have to go anywhere and access the very best at your fingertips. Due to the pandemic, eCommerce is blooming seamlessly, and people are running to a massive transformation by moving to a digital world from the manual one.

Progressively people are relying more on online shopping and trying to avoid manual things. As per the statistics, almost ninety-five percent of the purchases will be achieved by online shopping by 2040. Undoubtedly the manual businesses will get affected, and people keep waiting for the customers in their manual stores.

The essential thing to be focused on is to think about your business’s growth and development when the manual procedures are not helping you out well. This calls for attention, and that is where the eCommerce website development took its peak. Ecommerce Web Development has helped all sizes of businesses to grow online.

As per the sources, half of the web traffic worldwide is from mobile phones or gadgets. With the evaluation on this, we have a clear image that even the topmost brands are also picking up the desktop services for the website view to enhance the user experience.

The advanced web applications utilize the web to provide app-level experiences. So, the customers don’t need to locate the applications in the application store as they can directly navigate the websites on the browsers. The Progressive web applications aim to provide the faster loading of the pages even when you are offline. The advanced web applications for eCommerce have become an excellent option for marketers.

In eCommerce, the PWA aspect is necessary for all the customers of online business websites that demand quick speed and perfect remote use whenever required. And that is why having an eCommerce progressive web application helps expand businesses and reaches a larger audience over mobile devices.

Types of eCommerce Websites

Before moving forward to targeting the desired audience through your eCommerce web design and development, it is essential to get familiar with the types of eCommerce websites to cater to the needs as per the requirement. You can choose the type based on your requirement.

1. Business to business eCommerce websites: The business to business (B2B) eCommerce websites intend to provide services and goods between the trades through an online sales portal. In general, b2b helps enhance the efficiency and effectiveness of the sales efforts of a company. Several eCommerce platforms are undoubtedly an excellent example of b2b eCommerce websites where numerous merchants sell goods online and deliver their products and services to their doorstep.

2. Business to customer eCommerce websites: Business to customer eCommerce websites intend to provide the services and products to the customers directly. In general, the products’ selling is done now between the businesses and the customers through an online portal.

3. Customer to customer eCommerce websites: Customer to customer eCommerce websites are where a customer sells and provides the services to another customer through online modules. Several C2C platforms offer such services. This sale service is facilitated by third-party websites that help take care of the transactions, usually known as the marketplace.

4. Consumers to business eCommerce websites: Another fantastic eCommerce website includes a customer to a business model that is well recognized due to the platforms that deliver freelancers. In this form, the freelance workers perform the jobs offered by the clients. Such clients are the commercial entities and freelancers are the individual that performs the task.

5. Price comparison websites: Price comparison websites are the vertical search engines utilized by the users to compare the products based on the price, features, and reviews.

6. Bidding eCommerce websites: Auction eCommerce websites are the type of eCommerce websites where the various products are enlisted for bidding and users on the same platform share their bids.

Ecommerce has modified the way businesses perform online, and the Indian eCommerce market is anticipated to grow to a higher peak by 2026. The running digital transformation is leading to a drastic change in the business. Now that you have become familiar with eCommerce web development for your business, it is time to note a few things to consider before developing an eCommerce website.

Things to be Considered While Choosing Ecommerce Web Development

From conceptualization to transforming it to reality, many aspects are required to be considered. Let us get deeper insights into it.

1. Conduct in-depth market research of your business industry: Performing in-depth market research of your business industry will help you get a clear vision on how to start with your business’s digital transformation and tactics essential to implement it successfully.

2. Check on the popular eCommerce web development platforms: Choose the popular eCommerce platforms to help you take your business to the next level.

3. Identify the target audience: An essential thing to be considered is identifying the target audience. Identifying and hitting the right audience will help in growing your business online.

4. Create a minimum viable product: The goal of eCommerce websites is to sell. By creating a minimum viable product, you will be able to attract the audience to your business.

5. E-commerce website security: eCommerce website security plays a crucial role in making a website secure and bug-free. Data security must be at the top priority to provide a reliable experience online.

Most business people’s silliest mistake is that whenever they market a product, they think that it is for everyone. It is similar to shooting without aiming at the target. But in reality, if you want to succeed in your business’s overall growth and development, you need to check on and define your target audience. And for that to happen appropriately, it is essential to target the audience effectively.

There are several strategies or points to figure out before directly applying the functionality to your eCommerce platform. If you are looking for some appropriate guidance on this, then don’t worry much about it. Do you have any idea how things usually work on an eCommerce web development? You don’t need to go anywhere searching for it. We have compiled everything here only. Let us take a closer look at it.

How to Determine The Target Audience For Your Online Shopping Store?

  1. Understand the importance of the target audience
  2. Know your audience
  3. Picture your potential customer
  4. Segment your customers
  5. Take customer feedback and conduct surveys
  6. Know your promoters
  7. Have an eye on your competitors
  8. Re-evaluate your marketing efforts

1. Understand the importance of eCommerce target audience: One of the most important things that most businesses do not realize is that they influx or pitch the irrelevant traffic on their websites. However, there is nothing to deny that the latest techniques and tools have helped several businesses to drive traffic to their online platforms. But the conversion rate from such tools and techniques is almost negligible when we talk about several cases.

2. Know your audience: To hit the correct audience, you need first to figure out two things. One is who my present audience is, and the second is what my idyllic audience looks like. Targeting the correct audience is essential that you can convert into clientele. Get to know about the core audience and then try getting on to the specific one. But make sure you research appropriately to know your audience.

With time, the trend of knowing the interest of the audience is also increasing. It is essential to target the correct audience by getting to know what the audience is interested in, converting them into potential customers. With effective SEO and link-building strategies, it gets easier to understand what the audience is interested in and convert them into potential customers.

3. Picture your potential customer: As an online store, you must understand your targeted market. Once you have determined your target audience nicely, it will help you make sales online in an effortless manner. You will be able to target a selective group of similar customers.

4. Segment your customers: It is best advised to categorize your target audience. You can make use of demographic information like user name, address, etc. As per the modern techniques, you should gather data about your customer’s profession and lifestyle to suggest things in better terms.

5. Take customer feedback and conduct surveys: Several successful business persons suggest that with customer feedback and regular surveys, they could get some finest business-driving strategies that helped them grow. It is undoubtedly a common way of recording customer feedback by recording feedback after their shopping with their business platform.

Some online platforms also take a step forward by offering welcoming surveys to the new users to give them a right start by showing them the things of their interest. The data generated from the customer feedback and surveys can even be graphically represented to check your business stands and where it needs improvement. The surveys and feedback are not only to gather data about the customers but also to improve the business.

6. Know your promoters: Once you are done identifying your target audience for your online platform, the next step to perform is to look after the supporters of your brand. The customers cum promoters usually help in popularizing the brand through word of mouth. In this regard, the business persons usually offer some rewards or decent incentives for their supporters.

7. Have an eye on your competitors: This is undoubtedly one of the most imperative details that businesses usually take care of. It is the best eCommerce practice to keep track of their competitors and the strategies they are following. Like the manual ones, online businesses also need to be aware of the services and the products that customers frequently like and how the competitors are providing services to fulfill their customer’s requirements.

Sometimes the same services provided by the competitors with different strategies get the better results, whereas the approach followed by you can fail to target the right audience. Therefore, keeping track of your competitor’s way of handling things and providing services can be an efficient way that will help improve your business ROI.

8. Re-evaluate your marketing efforts: Now that you have got the accurate idea of targeting the right audience for your business, it is time to re-evaluate your marketing strategies. Marketing strategies play a crucial role in your business’s overall development and applying the wrong tactics to get the leads can waste your efforts and money. So, it is always good to re-evaluate the strategies you are adapting for your business growth and improve the steps to go on to the next level.

Well, with this, you must have been familiar with an essential guide to being followed before planning for transforming your business to an eCommerce web development platform.

We hope that this blog has helped you choose the best eCommerce business solution for your business and adopt the best way of implementing digital solutions to grow your reach.

Implement the online e-commerce solutions for your business and get hold of eCommerce’s advantages for your business. Let us take a look at a few benefits of eCommerce for your business.

Advantages of eCommerce

  1. Faster purchasing process
  2. Affordable marketing and advertising
  3. No-reach limitations
  4. Price and product comparison
  5. Quick response for the market or buyer demands

Gone are the days when the customers had to settle for the traditional market methods. Choosing eCommerce web development can help you grow your business online and provide services to every part of the world, devoid of any geographical restrictions. Choose wisely for your business’s growth and deliver the services worldwide by your fingers doing the talking on your digital devices.

Stay connected for more!!