We often heard all the digital marketers and businesses talking about quality content!
But what exactly does this quality content mean?
Which type of content is considered quality content?
What characteristics does quality content contain?
And quality content is beneficial to businesses?
If you are also looking for answers to these questions, here’s all you need to know about it.
Let us dig into the concept of quality content.
What is the quality content?
Quality content is the one that attains all its goals.
This includes the insights contained within each piece of content and the information depth provided within. Content which is
- Keeps the content updated
- Matches the search intent goals
- Easily understandable
- And the one that engages the audience.
Looking for the valuable insights about the quality content?
Read on to get acquainted with all the essentials of quality content and get clarity over what makes content valuable and high quality.
What kind of content is valuable to the user?
So many surveys in the content writing and marketing fields trends reveal ample confusing and conflicting outcomes about the elements that make up quality content.
Several results say quality content is the one that is lengthy.
Some say the one which is written by the industry experts.
However, several say that quality is indicated by how many likes and shares a piece of content receives.
But the conclusion on what exactly makes quality content is still not clear.
Earlier, the emphasis was on the quality content was more associated with several factors including
- The appropriate keywords inclusion
- How exactly do the keywords appear within the content?
However, this led to the query of “KEYWORD STUFFING.”
This happened when writers packed the entire content with the keywords to use it all in the practice of using all the appropriate keywords.
But presently, things have changed completely.
Since the internet is flooded with such poorly written articles, search engines have decided to prioritise the content quality itself over the frequency of the particular keywords in search ranking.
Though the algorithms to handle it all are hidden, it somehow became clear that content, which is high ranking and includes more developed pieces, which use the keywords naturally and include references as well may become quality content.
But is that enough to make quality content?
So, what exactly makes quality content?
Well, a content that is
- Well written
- Easily understandable
- Resonates with the readers
- Provides value
- Optimised for easy searching
- And real
Makes quality content.
What does Google say about creating valuable content?
Google says a lot about the quality content. This may include avoiding certain stuff and even adopting some good tips to get your content ranked as quality content.
So, starting with what not to do?
- Broken links
- Spelling mistakes
- Grammatical errors
- Excessive ads
- Wrong or misleading information
And when it is about high-quality content, Google directly says “BE MORE VALUABLE.”
However, before beginning with the process, ensure that your website is
- More useful and valuable than others
- Useful and informative
- High quality
Google’s Panda Algorithm
Google’s Panda Algorithm algorithmically assesses the website’s quality.
This algorithm generally targets the low-quality site signals but doesn’t provide much information on the positive ends.
Google search quality rating guidelines
You may discover a lot of signals while talking about the high and low-quality content guidelines.
However, there are a few Google Search Quality Rating guidelines that are always worth reading.
You may read it multiple times but, in the end, it ultimately provides value to your content and following which may actually make your so-called quality content, a HIGH-QUALITY CONTENT real.
So what exactly makes a higher quality page?
A higher-quality page is the one that has the below-mentioned characteristics:
1. Higher level of EAT
No, we are not talking about the Eating thing.
Here, EAT means
- E: Expertise
- A: Authoritativeness
- T: Trustworthiness
If your website content sums up all three factors, your website is counted as a high-quality page.
The high-quality content of the web pages should demonstrate reliability through its content that either cites some expert sources or is written by experts.
“EAT is a benchmark that everyone should aim for with all the content”
2. A satisfying amount of high-quality main content
Page quality is one of the most essential criteria that affect the ranking of the page. However, the page quality rating generally refers to the Main content quality.
This is usually determined by how much expertise, effort, time, and skills have been utilised in the page creation.
And not only this but also informs the EAT of the page.
However, instead of talking about the positive scales, the following types of websites receive the low-quality rating according to the Google:
- Malicious or harmful websites
- Deceptive pages
- Lack of purpose websites
- Pages with extremely low Main content quality
- Spammed pages
- Violations of Google Quality Guidelines.
However, talking particularly about the low-quality MC, the following types of the main content are generally considered as a low-quality MC
- No useful main content
- Main content that is comprised of keyword stuffing
- Meaningless or Gibberish Main Content
- Main content containing copied content from some other source
- Auto-generated main content
And sometimes the lack of purpose is also considered a low-quality page because the exact purpose of the page is not clear.
3. Well written and well-edited content
High-quality content needs to be grammatically correct and clear with no spelling or syntax errors.
It requires giving a clear impression to the reader that what exactly the writer wants to say and the content is written with the utmost care.
4. The purpose of the page
The first thing that is mostly evaluated is the purpose of a page. If the page offers no benefits to the user, it generally gets the lowest ratings.
So, the content must be created by understanding the user intent along with addressing their queries.
Content addressing the user interest and intent
Understanding the user intent and interest is essential to hit the right target audience.
What exactly your target audience is looking for?
What are their interests?
What type of information do they need?
How do you engage them?
And many more.
So, the content should be relevant to the audience.
5. Satisfying website information
With a clear understanding of everything, the website should provide the satisfying information that is valuable to the users depicting the exact information and intent of the creators.
Original content creator
REMEMBER!! Google is looking for original content rather than a replicated one.
However, one can also become the original content creator based on their life experiences.
Sometimes there are chances when you start writing about a particular concept about which there is not much information floating over the internet.
However, with your expertise and practical experience you have found some of the information that can be valuable to others.
Obviously, in such a case, Google cannot help you with the appropriate information concerning the same.
But you as an experience holder for the same can create some sort of valuable information that can be helpful to the readers.
In that way obviously, you being the original content creator provides valuable information to the users that will be referred to by the readers later on.
This information may set a higher benchmark for the readers or the users associated with the same domain that everyone will try to reach the same and even exceed in several other terms.
Such content is also considered high-quality content which if Google finds relevant may show it on the initial pages of the search engine.
However, this includes significant analysis of a few things. So, before you start writing about something being an original content creator you must analyse the following.
- What value can this content provide to the readers?
- How to generate valuable content to make it count?
- How much the readers are going to like the content?
- How to make the content engaging to make them stay on the page a little longer?
- What you should avoid that may degrade the quality of information or engagement of the readers?
And probably many more!
Traits of a quality content
Do you know?
Most of your content is considered “DEAD ON ARRIVAL”?
Businesses are producing an enormous amount of content every day!
But is this content actually getting ranked?
Well, probably it is all getting lost in the noise.
Obviously, every successful marketing campaign requires quality content.
So, let us dive into the factors that actually mark the content as high-quality content.
What does the real quality mean?
What characteristics a quality content adheres to are pretty clear but this still doesn’t make quality content.
But what actually defines the quality content?
High-quality content is defined by data
Data is an efficient way to differentiate whether the content is unicorn or donkey.
Unicorn content: unicorn content is considered the most magical content that performs well among the three percent of the entire content.
Unicorn content ranks pretty well in the Google search engine, probably around the position of 1 to 3 that drives the most engagement, leads, and traffic.
Donkey content: Donkey content refers to the average or below-average content that generally makes up the remaining 97 percent of the content. So, the donkey is the donkey that creates no magic.
While differentiating both types, the unicorn content generally has a six times higher Click-through rate as compared to the donkeys.
Pro-Tip: most of the value within the content comes from the content’s tiny fraction and the data included in it which defines the true quality of the content.
High quality attains the marketing objectives
Quality content is also defined by the fact that how much you get out of it.
It’s not about the money you spent or how much time you devote to it.
But how much do you get.
The quality content can be
Short or long
May include no images
Or may contain more than ten
May have a few spelling errors or may have perfect grammar.
Ultimately, high-quality content is all about whether your content attains its marketing objectives including the terms like ranking, generating traffic, making conversions, or engaging or not.
High-Quality Content Ranks Well in Google
Google generally utilises machine learning as a part of the RankBrain algorithm that is used on each and every search.
We have already discussed the EAT concept which is majorly focused while ranking content.
But one thing that is most common is the reward of getting a higher engagement.
So the question that arises here is how Google measures content engagement.
Well probably it is the combination of
Dwell time: the time people spend with your content
Click through rate: number of people clicking on the content
Quality content has an outstanding CTR
The high-quality content gets the higher clicks.
And if the content doesn’t make many clicks, the content is considered in the category of low engagement that is not known as quality content.
High-quality content has ample social media engagement
Social media has become the most popular platform that actually defines the quality content well.
The content is generally checked as
A user browses the news feed
The newsfeed algorithm displays something that it thinks might be appealing to the users
And on their reactions in terms of likes, shares, views, and comments analyses whether it engaged the user
And further displays the similar content if it actually appealed to the users.
High-quality content gets most of the conversions
Quality content generally gets higher conversion rates.
If the content gets the most clicks and the user finds it interesting, they will ultimately convert.
High-quality content performs well on every channel
High-quality content is not about a specific platform only.
But what makes quality content is the content performing well on every platform.
No matter the type of platform but if the content is engaging it will drive the same attention.
ESSENTIAL TO NOTE!!
MOVE ON FROM THE WORD COUNT!!
TRY TO MAKE CONTENT FOR USERS BUT DO NOT DECEIVE THEM.
It’s not about filling in the content but providing content that is valuable, engaging, and unique!
Is quality content driving marketing success?
Content quality and marketing are increasingly becoming competitive.
And the importance of quality content has undoubtedly increased manifold.
Since the success hugely relies on putting online the best content possible; you cannot really afford to miss out on it.
Rather you only need to showcase the best content only.
However, creating quality content is challenging but not as much as you think.
The essential key to quality content is understanding the type of audience you have and what exactly they want or need.
When the focus is on the reader’s requirements, you will certainly get the reward of them coming back to your website again and again.
And when you provide them with the value they are looking for with the useful, trustworthy, and relevant content, there is no doubt that they will stick to your website updates too!
If you think that this can be done without providing quality content to your audience, then you are completely wrong!
Quality content not only helps drive the digital marketing campaign’s success but also
- It builds trust in the users by offering value
- It will help generate better leads
- It can facilitate the conversions
- It will provide audience retention
- It can provide higher SERP rankings
- It raises the brand awareness
- It will provide better engagement and followers on social media
Are you into quality content?
If the answer is yes, then everything is perfect.
But what if your answer is no?
Will you be able to produce the desired results in terms of driving the traffic to your website and getting the expected investment returns?
I guess no!
You probably require an efficient marketing strategy to attain it all.
And marketing strategy goes hand in hand with quality content.
Or say high-quality content is the foundation of a marketing drive to attain success.
Let us understand its essentiality.
Why is quality content necessary?
Quality content is the foundation of a website and its structure.
And probably it is the best possible way that assures that you are using relevant keywords across your content.
The quality content facilitates attracting the right audience to the website while engaging them and convincing the user to take an action.
If the user finds the content valuable, the chances are high that they are more likely to share it as well.
However, it is not beneficial for the users only.
Quality content is beneficial for
- And your website
Probably you have understood the same from the user’s perspective that they will be getting the relevant information about the particular product but how come the website?
Well, quality content can also help in enhancing the website’s search engine ranking.
Google utilises the content quality and links within the content to generate the page rankings in the Search Engine Result Pages (SERPs).
The quality content is strategically used to generate backlinks and higher click-through rates.
The more users click on the links, the more they visit and the better results it can produce!
And this change will certainly get noticed by Google and this will improve the website rankings.
To make your content valued, avoid:
- Duplicate content
- Keyword stuffing
- Content is taken from other websites
- Automatically generated content
- Content that is not relevant to the topic
There will always be some sort of debate about the quality content and what exactly it means and what makes a content “QUALITY CONTENT.”
And even the search engines will also continue to update their algorithms that may modify the value of content over time.
However, to build a loyal audience and get ranked in the search engines, you cannot afford to ignore it.
Following the traits and taking care of essentials adheres to specific importance.
Contact with us for any advice